Millennials outpace Gen Z on eight of the 12 digital platforms EMARKETER tracks.
The majority (77.7%) of ad spend in the US is digital. Retail dwarfs all categories in terms of sheer size, but its position as a growth driver falls this year as telecom takes the top place.
AI boosts efficiency and creativity. AI enhances decision-making by analyzing customer data.
Retail spending on ads is coming off an enormous growth spurt. Retailers’ total media ad spending will surpass $100 billion in 2024 for the first time, nearly double the $51.66 billion spent in 2019.
Amazon’s AI ad tool adds audio to its repertoire: Amazon merchants can plug their product pages into the tool to create 30 second audio spots.
Target scores a major get for Black Friday: The retailer will be the exclusive merchant selling a “Taylor Swift | The Eras Tour Book” and “The Tortured Poets Department: The Anthology.”
Public opinion on cellphone bans in schools is split: Pew finds generational and political divides, with older adults supporting more restrictions.
Beyond tests brick-and-mortar retail with The Container Store partnership: The retailer will invest $40 million in the struggling home goods retailer to bring Bed Bath & Beyond products back to stores, and expand The Container Store’s reach.
Auto spent big on TV ads in Q3: Football and The Olympics reversed quarter after quarter of spending slumps from a one-time legacy stalwart.
Marketplaces play a major role in beauty and clothing, while grocery shoppers rely on in-store visits. Retailers must balance both online and in-store strategies, leveraging loyalty programs and fast delivery to stay competitive.
Spotify is holding off on launching audiobook ads: Statements from its ad chief reflect a nascent product that it doesn’t want to dilute with ads—yet.
The New York Times insists Perplexity halt its use of NYT content, underscoring the brewing tension between media rights and AI-driven data access.
On today's podcast episode, we discuss whether the October Prime Day is actually a holiday event, how events around this time of year are changing how folks shop throughout the back half of the year, and what the disruptors are likely to be as we head into the holidays. Listen to the conversation with our analyst Sara Lebow as she hosts analysts Zak Stambor and Rachel Wolff.
Adidas can’t keep up with demand: The company’s hot streak contrasts sharply with Nike’s challenges.
The startup’s updated safety policy focuses on managing risks as its AI models grow stronger, catering to clients needing transparency and security in AI solutions.
Reports of unauthorized AI personas, including those of deceased individuals, raise concerns about the platform’s oversight and the broader issue of consent in genAI
While genAI features haven’t attracted new users, they’ve enhanced subscription offerings, helping the language app increase its profits and justify premium pricing.
Holiday travel demand is strong, United and Delta say—except for during the presidential election: Uncertainty is pushing some consumers to defer discretionary spending.