US omnichannel retail media ad spend will account for nearly a quarter of total media ad spend by 2028, reaching $129.93 billion, per our forecast. This growth will be fueled by a surge in retail media search, non-endemic partnerships, and off-site placements. However, financial media networks may give retail media networks some competition for advertiser dollars.
Intermediaries like Instacart and DoorDash have a unique place in retail media. With consumers buying goods from major retailers through their platforms, intermediaries have engaged audiences and valuable first-party data. Here are three recent intermediary moves that caught our eye, and what they mean about broader retail media trends.
Beijing rolls out measures to spur services spending: But those efforts will have to overcome Chinese consumers’ deep-seated concerns about the state of the economy, which is driving them to save.
Nordstrom, Kohl’s look to brand partnerships to boost sales: While Nordstrom turns to buzzy companies like Savage X Fenty to attract younger shoppers, Kohl’s takes a kitchen-sink approach.
Shipping costs for Temu and Shein may soon get more expensive: A new demand surcharge from DHL could drive the companies to accelerate their shifts away from China.
Google found guilty of anti-competitive practices: Court ruling challenges market dominance through exclusive agreements and payments to Apple.
New York is still advertising’s mecca: Despite 500 industry job losses in June, New York hiring is on the up and up.
Mars is in advanced talks to acquire Pringles parent Kellanova: The massive $30 billion deal would create a snacking giant, if it passes regulatory approval.
On today's podcast episode, we discuss what "Brat" means, the significance of the vice president of the United States Kamala Harris putting social media front and center of her campaign, if riding the "Brat" wave is replicable, and whether it might backfire. Tune in to the discussion with host Marcus Johnson, vice president and analyst Jasmine Enberg and vice president of content Paul Verna.
Key stat: 53% of US consumers love or like playing video games, according to April 2024 data from Collage Group. Among Gen Z, that figure increased to 72%.
Platforms block OpenAI's web crawler: Concerns over data misuse and revenue loss drive major publishers to restrict AI access to content.
Massive losses across tech giants highlight market jitters over AI’s slow payoff and future profitability.
Google’s latest hiring-licensing deal with Character.AI follows a pattern set by Microsoft and Amazon, blending innovation with strategic regulatory avoidance.
TikTok closes its rewards program following regulatory concerns about its addictive nature, preempting severe penalties under the DSA.
Despite its high accuracy, the tool could drive users to rival AI models.
Adults worldwide access smartphones at a higher rate (98%) than children do (90%), per December 2023 data from Razorfish and GWI.
Snap’s middling earnings solidify Meta’s lead: Services like Snap and Pinterest are struggling to compete for ad interest with larger platforms.