Platforms owners like Meta and Snap face scrutiny over data exploitation and child privacy laws. Regulatory action could disrupt their ad-based profits.
With o1 models designed for complex problem-solving, OpenAI prioritizes critical thinking over speed, pressuring rivals like Google and Anthropic to keep up.
On today's podcast episode, we discuss what’s going on with Google’s digital advertising technology antitrust trial, the Department of Justice’s (DoJ) case against them, Google’s best defense, and what happens if the DoJ wins. Tune in to the discussion with host Marcus Johnson, senior director of Briefings Jeremy Goldman, and our analyst Evelyn Mitchell-Wolf.
Social media usage is increasing for all generations, but most quickly for Gen Z. This year, US Gen Z social media usage will grow 7.7% versus 1.8% for the general population’s, according to our May 2024 forecast.
Here’s a deeper dive into consumers’ financial outlook ahead of the holidays and what that means for retailers.
Walmart joins the early October holiday sales push: The retailer will launch its Walmart Holiday Days event on October 8, the same day Amazon and Target are hosting sales.
This move could spur demand for financial institutions’ consumer lending products like mortgages. Get ready to compete for this business.
The integration is a win for PayPal after Amazon stopped accepting Venmo on its ecommerce site
Chinese retailers may cut ad spending under new tariffs: US tariff crackdown could impact Temu and Shein's ad investments, reshaping the digital ad market.
It would likely face similar adoption struggles to PayPal’s stablecoin, and the timing may lessen its revenue opportunities
Amazon’s genAI push continues with new seller tools: The retailer released Project Amelia, an AI assistant to help sellers with queries and troubleshooting, alongside other features to improve the merchant and customer experience.
MrBeast’s season of scandal dampens Prime Video’s game show plans: A class action lawsuit alleges sexual harassment on the set of a game show aimed at young audiences.
There are, however, still many unknowns—like how interest-bearing loans will be treated
GM drivers can access Tesla chargers, Norway races ahead in EV sales, and VW struggles with recalls, highlighting both rapid progress and significant challenges in the global EV shift.
MOs are under increasing pressure due to greater scrutiny and accountability for ROI; the need to balance creativity with revenue growth; and the rapid pace of technological, market, and consumer changes
Senators target misleading drug ads on social media with new legislation: We examine the ramifications for marketers and ad agencies who are part of the health influencer economy.
23andMe’s board resigns: After years of ill-fated endeavors, the en masse resignation marks the latest blow to 23andMe, which has been hemorrhaging cash and yet to turn a profit.
Express Scripts sues the FTC: The pharmacy benefit manager is demanding the retraction of an agency report critical of pharma’s middlemen. Even if that happens, the damage to PBMs’ reputation is done.
YouTube claims 10.4% of daily time spent with TV in the US, according to July 2024 data by Nielsen.