Online reviews are vital to the shopping experience, but a growing wariness of fake reviews and AI's escalation of the problem has recently spurred governments to act.
AppLovin exits gaming in $900M sale to focus on AI-driven adtech: The company sells its entire "apps business," shifting its strategy to prioritize ad mediation, automation, and performance-based advertising.
Fraud concerns aren’t slowing down the P2P player as its growth outpaces peers
Its impressive growth gives Shopify a volume and cross-sell boost
The card program can capitalize on growing interest in crypto ownership
Retailers cut 6,419 jobs in January: That’s up 20% YoY, with more to come as chains like Joann plan to close hundreds of stores.
With the humanoid robotics market projected to hit $38 billion by 2035, tech giants see a clear path to monetization—offering tangible use cases beyond the AI arms race.
Beauty brands and retailers target Gen Alpha spending as growth slows: Their beauty obsession makes them a natural focus, but companies have to tread carefully.
Unilever’s 30 largest brands grew 5.3% YoY in Q4: That significantly outpaced the company’s overall 4% growth rate, which was just shy of analysts’ expectations.
How RFK Jr.'s HHS Secretary confirmation could impact pharma: Brands and marketers may need to recalibrate strategies for vaccine messaging, GLP-1 medication access, and drug advertising.
CVS gives investors hope for a better 2025: The key to satisfying Wall Street is to stabilize Aetna. Here’s how CVS plans to make it happen.
Apple launches new health study: Its experience conducting health studies for product development positions the company well to roll out new health-tracking features and capabilities.
YouTube is the preferred platform for podcasts, and Netflix wants in: Marketers must recognize podcasts aren’t audio-only to effectively reach consumers.
The Trade Desk misses big in Q4: Results landed far below expectations, but a busy 2025 lies ahead.
Amazon expands Prime Video’s sports portfolio with NBA deal: The addition will boost its live sports offering and create new opportunities for advertisers to run cross-league campaigns.
BuzzFeed’s BF Island aims to redefine social media with AI-driven creativity. But in a market dominated by giants, will it be a fresh start or just another failed pivot?
More retailers open restaurants: Muji, Coach, and Louis Vuitton are among the companies relying on hospitality concepts to boost store visits and spending.
Over half (53%) of US business leaders at midsize companies identified the introduction of new products/services as their growth strategy through 2025, per a January report from J.P. Morgan.