FIFA’s gamble on streaming could lead to a change in dynamics: The soccer league wants to expand FIFA+ as it struggles to find broadcast partners.
Debate drama eclipses CNN’s spotlight: News network sought viewership boost from presidential matchup, but the event diminished its role.
EU regulations are forcing Apple to reconsider App Store policies, reshaping mobile app distribution dynamics and opening a path for Epic Games to return to iOS.
The tool can enhance ChatGPT’s accuracy in coding output, but OpenAI’s path to increase brand trust also needs progress in data privacy and consumer-facing hallucinations
Retailers embrace the potential of non-endemic ads: Leveraging first-party data and expanding ad inventory to drive new revenue streams and enhance advertising strategies.
On today's podcast episode, we discuss the potential of an anti-AI movement, what the future of social media warning labels looks like, where folks will be searching for things in a few years, the feelings people want ads to conjure up, the US cities with the highest rents, and more. Tune into the discussion with analysts Evelyn Mitchell-Wolf and Max Willens, and vice president of Briefings Stephanie Taglianetti.
64% of US LGBTQ+ members like brands that are willing to get involved in social issues, compared with 46% of adults overall, according to April 2024 data by YouGov.
Amazon Prime Day conditioned shoppers to expect bargains in July: That’s driven Google, Target, Walmart, and others to seize on the opportunity to drive consumers to spend.
“In the digital era, each step along the path to purchase has become significantly more complex,” our analyst Blake Droesch said on a recent EMARKETER webinar. “The store remains a vital centerpiece, but the number of digital channels that consumers are using to discover and evaluate brands continues to grow at a rapid pace.” Brands and retailers need to stay on top of evolving purchasing behavior to meet their customers where they are. Here are three trends and opportunities that can help.
Tesco inks retail media partnership with GroupM: The deal includes access to the retailer’s in-store ad capabilities as well as insights into its 22 million loyalty members.
hey’re required to investigate when inaccuracies prevent consumers from accessing credit—and social media is escalating the number of these disputes.
More Gen Zers said card-linked plans are better for shopping than fintech offerings.
Its emergency digital card will be a valuable feature as digital wallet acceptance grows. But the network is still years behind Mastercard.
High costs, reliability concerns, and a lack of confidence in US infrastructure are detering consumers and hurting EV sales.
L’Oréal blames weak China sales for slower global growth: While the company sees sluggish premium demand, mass market players are winning over price-conscious consumers.
How pharma companies can build trust with physicians: Corporate brand messaging won’t drive doctors to prescribe meds. Docs want data on medications and information that will help them care for patients.
The state of digital health funding: A recent $200 million funding haul and IPO plans signal it may not be all doom and gloom in the post-pandemic era.