Some consumers lack trust in prescription drugs and vaccines: Here’s how pharma marketers can get skeptics to consider using their treatments.
23andMe launches telehealth program for GLP-1s: We think 23andMe is entering the game too late to fully realize its GLP-1 ambitions.
Stryker to acquire careAI, developer of ambient intelligence solutions: The acquisition signals Stryker is laying the groundwork for the future of its hospital business. Here’s why.
This year’s Olympics were a major opportunity for marketers, both on TV and connected TV (CTV) and on social media. The Games only come around every two years, but the marketing lessons are applicable long after Paris’s crowds have cleared. From a push for generative AI (genAI) to athletes becoming creators in their own rights, here are five takeaways from the Summer Olympics.
Musk's X turns into a political battleground: Despite Trump's return, political advertisers are cautious about re-engaging.
As the EU enforces strict AI rules with severe penalties, US companies may cut features or scale back operations in Europe, hindering the region’s AI competitiveness.
Starbucks tasks Chipotle CEO Brian Niccol with turning its business around: The company hopes the leadership change will reverse several quarters of declining sales—and reduce scrutiny from Howard Schultz and activist investors.
DoorDash is the latest delivery platform to turn to streaming to boost membership sign-ups: The company will offer DashPass subscribers free access to Max’s ad-supported tier in a bid to boost sign-ups and grow sales.
Nike’s Olympics efforts kicked off in April, with the brand launching new products, hosting in-person events with athletes like Jordan Chiles and Sha’Carri Richardson, and debuting a controversial ad campaign.
A leak from National Public Data has exposed billions of records across the US, UK, and Canada, heightening the threat of identity theft and phishing attacks. Read online
With Apple imposing a 30% fee on iOS subscriptions, creators must choose between raising prices or losing income, intensifying criticism of Apple’s control.
The smartphone series and its cutting-edge AI features reinforce Google’s advantage over Apple in the evolving AI landscape.
Key stat: The younger the consumer, the more likely they are to accept cookies if asked. More than half (57.6%) of US Gen Z consumers say they “often” or “always” accept cookie notifications, compared with 53.4% of millennials, 46.8% of gen X, and 36.0% of boomers, per a July 2024 EMARKETER survey.
Netflix dominates in consumer attention however you slice the data.
Nearly two-thirds (66%) of US data and ad professionals have adopted data clean rooms as a result of privacy legislation and/or signal loss, according to February 2024 data from the Interactive Advertising Bureau (IAB) and BWG Strategy. Since data is at the core of retail media success, enabling brands to target and measure campaigns more accurately, it’s not surprising that data clean rooms have come into play.
Now is the time for brands to build relationships with Gen Alpha: The generation is worth over $28 billion in direct spending, with billions more indirectly.
German grocer Lidl leans into home improvement: The discount retailer opens two dedicated locations for its DIY private label as consumers gravitate toward store brands
Digital ad spend grows in Q2 2024, says Skai: Retail media leads with 21% YoY increase, despite higher CPC and CPM across channels.
Retail theft is on the rise, say 42% of retailers: That leads merchants to lock up inventory, which frustrates shoppers and drives some to Amazon or other online retailers.
A potential East and Gulf Coast port strike in October adds to retailers’ supply chain challenges: That’s increasing the pressure—and cost—for companies to bring in holiday inventory early.