CNN launches $3.99 paywall: It’s a bid to grow digital dollars as cable viewership and revenues decline.
Paramount ditches Nielsen, goes all-in on VideoAmp: The shakeup could help VideoAmp gain ground in Upfronts as it seeks a potential buyout.
A technical error flooded PS5 home screens with outdated ads, sparking frustration. Sony's response addressed the issue, but concerns about in-game ads remain.
Banks should plan to adjust their products to meet changing customer needs and sentiment, while considering changing financial regulation.
After a botched update, Sonos is restoring functionality and extending warranties, underscoring the risks of rushing rollouts.
The breakdown after Hurricane Helene raises concerns about carriers’ emergency preparedness as their investment cuts and layoffs hinder crisis response.
Auto insurance rates draw a candidate’s attention: The insurance industry ran a fact-check after former President Donald Trump promised to cut auto insurance premiums in half if elected.
At banks, insurance is back on the table: So-called “bancassurance” is becoming a thing again as neobanks bundle up and embed services for their customers’ convenience.
AI-related litigation is likely to be ‘when,’ not ‘if’: Insurers’ risk mitigation efforts should reflect work by industry groups and regulators aiming to get ahead of problems.
On today’s podcast episode, host Bill Fisher, forecasting writer Ethan Cramer-Flood, and analysts Matteo Ceurvels and Man-Chung Cheung discuss why there are so many different types of advertising bans in different countries, if they work, and the economic costs.
What the Fed’s rate cut means for insurers: They’ll be thankful if rate cuts stimulate spending and tame inflation. But they’ll also be watching the long-term sustainability of returns in a lower interest rate environment.
US visitors spent an average dwell time of 37.3 minutes in H1 2024, outpacing both Walmart (31.8 minutes) and Target (28.7 minutes), per data from Placer.ai. Costco was the only one to increase dwell time between H1 2021 and H1 2024.
Consumers are starting their Halloween shopping earlier, but they are expected to spend slightly less than last year, indicating that while excitement is high, consumers are more budget-conscious. Retailers can capture this early and cautious spending by offering competitive prices, prioritizing in-store promotions, and creating a one-stop Halloween shopping destination.
The most important objective for a CMO is balancing short- and long-term goals in an environment that’s pushing to demonstrate short-term success, Julie Bowerman, CMO at Kellanova North America, said at the Zeta Live ‘24 conference last week.
Generative AI (genAI) is making it easier than ever to create individualized banking experiences at scale. As banks and credit unions plan their personalization strategies, they need to understand the customer-facing areas where genAI can deliver the most value.
To take on retail media giants like Amazon and Walmart Connect, smaller networks need to constantly show what sets them apart and step up their media game.
59% of US consumers want details on costs and promotions from a commerce video ad, according to July 2024 data from the Interactive Advertising Bureau in partnership with Alter Agents. Nearly as many (58%) want clear product demos and details.
Soaring GPU and data center demand could inflate costs and delay the benefits of AI expansion.
Trump puts retail theft back in the spotlight: The timing is curious given the growing evidence that retail theft rates have improved or stabilized.
UK consumers see economic storm clouds ahead: That’s driving them to splurge on small luxuries such as high-end perfumes and cosmetics.