Heavy spending on AI infrastructure by Meta, Google, Amazon, Microsoft, and Apple underscores their faith in AI’s growth, but the pressure to deliver consistent ROI mounts.
The phrase “retail apocalypse” once dominated industry conversation, Ethan Chernofsky, senior vice president of marketing at Placer.ai said during the EMARKETER Summit on November 1.
Retailers turn to returnless refunds to cut costs and boost loyalty: Amazon, Walmart, and Chewy are among the companies that rely on flexible returns policies to keep shoppers in the fold.
Shein, Temu, and Alibaba expand their US warehouse presence: The push dovetails with the US crackdown on the de minimis loophole.
Retailers tour college campuses: Brands ranging from Ikea to Rent the Runway are using the events to build awareness and connect with consumers.
84% of US adults believe private label foods are more affordable, according to an August 2024 survey from Ipsos. Nearly as many say private label quality is just as good as, or better than, name brands.
The phrase “retail apocalypse” once dominated industry conversation, Ethan Chernofsky, senior vice president of marketing at Placer.ai said during the EMARKETER Summit on November 1. “We were convinced [that] the store was dying,” Chernofsky said. “It was a thing of the past, and we were going to move to this fully online environment.”
Yum China bucks difficult retail environment thanks to more promotions, rapid store expansion, and durian pizza: The KFC and Pizza Hut operator’s efforts to offer more value and reach consumers in lower-tier cities drove sales and transaction growth in Q3.
On today's podcast episode, we discuss what will happen if either Donald Trump or Kamala Harris win the US election and how that will affect inflation, high growth digital advertising channels, and regulatory priorities. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Director of Briefings Jeremy Goldman, and Senior Analyst Zak Stambor.
Varied state AI laws complicate compliance. A federal standard could balance innovation with public safety.
Fox Corp. Q3 fueled by political ads and Tubi growth: Live sports and news strategy drives gains, with digital ads growing.
30-second TV ad spot costs are falling: Football remains the costliest ad inventory, but viewer pivots to digital are bringing down costs.
New York Times demonstrates steady growth in Q3: Digital subscriptions and content verticals drive revenue as leadership outlines long-term subscriber strategy.
Why Nielsen’s first-party data approval matters: Its deal with Amazon could lead the streamer to dominate NFL advertising and rights in coming years.
Prioritizing quality over quantity, the feature hints at ChatGPT’s evolution into an all-in-one AI service.
Custom hardware brings OpenAI closer to independence and aims to control costs and break Nvidia’s monopoly.
New AI features increase watchtime but stoke creator concerns over incorrect summaries and ad revenue, risking content shifts to rival platforms.
Commerce media is becoming more competitive as retailers and non-retailers continue to build out their networks and advertisers prioritize measurement for proven results. Looking ahead to 2025, cross-industry partnerships will grow and in-store media will enable retailers to merge online behaviors with in-person shopping.
Only 10% of marketing executives worldwide have fully integrated generative AI (genAI) into their regular marketing processes, according to a July 2024 survey from SAS conducted by Coleman Parkes Research.
Time spent with media across digital and traditional formats peaked last year. The 2024 GMI results showed a plateauing of consumption in the 11 media formats measured.