YouTube Shopping broadens affiliate opportunities with expanded Shopify partnership: The move allows creators to partner with thousands of brands, which could give the platform’s commerce efforts a much needed boost as it tries to narrow the gap with TikTok.
Walmart partners with Burger King to beef up Walmart+ perks: While the retailer focuses on appealing to its core customer base, Amazon makes a move for holiday and grocery sales.
Inclusivity sets new standard at Olympics: Study reveals event’s ads outperformed on brand impact; the Paralympics is brands’ next chance at bat.
Streaming upfront gains dwarfed linear: Streaming saw a 35% jump in Upfront commitments as ad-supported tiers surge
Coupons play a bigger role in purchasing decisions as consumers become increasingly value-conscious. More than a quarter (26%) of US adults are using more coupons this year because of the state of the economy, according to July 2024 data by Prosper Insights & Analytics and the National Retail Federation. Here are five stats to better understand how and where consumers are seeking savings.
Peloton posted modest growth in FYQ4: That’s the first gain since the 2021 holiday quarter and a sign the company may be turning a corner as it shifts focus to its bottom line.
Employer healthcare costs will surge at the highest rate in 15 years: Pharma spending is the biggest driver. We examine cost-cutting strategies employers might implement.
Sesame rolls out weight loss program offering compounded GLP-1s: Sesame has a limited window of time to extract maximum revenue from the program as competitors race to meet demand for GLP-1s amid drug shortages.
LetsGetChecked set to acquire Truepill: Under one umbrella, the combined company can expand its services to its broader user base—making it a force to be reckoned with in the at-home diagnostic testing space.
ew leadership aims to address closer App Store scrutiny and developer challenges.
Big Tech wins a publisher compensation battle again: Google and California buried the hatchet in a controversial $250 million deal to fund local newsrooms.
The streaming pricing paradox: Platforms must balance consumer satisfaction with the need to deliver profits.
North America saw a 70% YoY increase in data center construction, But with 80% of capacity already pre-leased to major players, that still may not be enough.
Significant privacy and safety concerns have pushed testing into October, four months after the feature’s roll back.
Despite reaching $1 million, the app’s user and revenue growth lag behind ChatGPT. That competition will intensify once Apple’s OpenAI partnership takes off.
Physical retail is the leading channel for product discovery, while digital channels complement it by influencing decisions after discovery. To convert shoppers, prices must be competitive, but reviews also heavily influence purchases, especially in apparel and shoes.
Netflix and Google strike a multifaceted partnership: The innovative arrangement makes Google the title sponsor of Emily in Paris and enables consumers to use Google Lens to shop the characters’ looks.
Target’s comparable sales rose for the first time in five quarters: While the retailer’s value-oriented focus hit the mark in Q2, Target took a “measured approach” with its outlook ahead.
Google steered advertisers toward a loophole to target minors: An Adweek report says search giant encouraged clients to focus on minors via its “unknown” demographic.
Macy’s is in a rut: The retailer cut its full-year sales forecast due to shoppers growing increasingly reluctant to spend.