“Megalopolis” trailer scandal underscores AI risks: Lionsgate's quick response reflects the dangers of relying on AI without proper vetting.
Apple TV+ takes a less-is-more approach to the box office: A series of flops led the streaming service to restructure its release strategy.
Shein was the No. 1 apparel retail site among US visitors in June, with 46.9 million unique visits, according to Comscore data.
In today’s episode, host Bill Fisher is joined by Paul Briggs, Man-Chung Cheung, and Carina Perkins to discuss the broadcast winners of the Paris Games, how Olympic viewing habits are changing, and what to keep in mind when advertising during the event.
AI-powered coding assistants have secured almost $1 billion in funding since early 2023. Software engineering is a key genAI application but comes at the expense of developer jobs.
Insufficient security measures expose businesses using AI copilots to data breaches, leading to potential unauthorized access and misuse.
A September conference will examine security practices. Third-party competition could be challenged by any changes, and customers may need to adapt to new protocols.
The platform’s commitment to privacy clashes with regulators’ demands for stricter content moderation, raising concerns about liability for platform misuse.
This year, US holiday sales will reach a record $1.353 trillion, per our July 2024 forecast. That holiday season is starting earlier and earlier, which means marketers need to be prepared now for shopping to pick up in September and October. The election and consumer concerns about the economy will complicate where advertisers reach consumers and what messaging they use. Here are five stats marketers should see as they prep their holiday campaigns.
Brokered deposits are the next regulatory battlefield: The FDIC worries about “hot money” that might be yanked from banks at the slightest sign of trouble. Banks are asking for the data backing its proposed changes.
Has holiday creep crept over the line? Brands risk turning off consumers by launching Christmas countdowns in August and offering pumpkin spice lattes before kids head back to school.
Kroger, Tapestry, and Capri push back strongly against FTC’s antitrust charges: But recent rulings against Google and Amazon underscore the uphill battle retailers face.
This can help the fintech capture more UPI volume while boosting credit use in India
The update should help consumers feel safer using the P2P app, which may help boost Apple Cash adoption
Targeting consumers is only half the battle for advertisers: Brands need to make sure their own services are quick and easy to use, lest they lose crucial consumers.
Video has emerged as the most effective type of B2B marketing content and is a key component in the marketing distribution mix, ranking a close second to social media content.
Starbucks was once considered the go-to “third place” where people could relax, work, and socialize over a cup of coffee. However, the rise of mobile ordering has compromised the company’s core identity, our analysts said. In North America, Starbucks saw a 6% drop in foot traffic, and a 2% decline in same-store sales YoY, according to its July earnings call.
Loblaw leans into value: The Canadian grocer is testing a new discount store format called no name that features a limited selection of items to appeal to cost-conscious consumers.
Groups for patients with rare diseases have mixed feelings about Big Pharma: We explore how pharma marketers can better support patients who have uncommon medical conditions.