A new report found that having the best mobile banking app isn’t enough to retain these digital natives.
Thousands of users saw $0 balances or couldn’t access accounts. With no clear explanation from BofA, the bank risks losing customers.
Prime Video ad loads will increase next year, increasing competition: Advertisers can expect higher ad loads across streaming services and lower CPMs as a result.
This feature will help Venmo catch up to other P2P apps and bring in more frequent users.
“[Last-click attribution is] the devil marketers know,” said EMARKETER’s vice president of content Paul Verna. “It falls well short of representing what’s really going on.” Because it doesn’t paint a full picture, it doesn’t accurately reflect marketing’s impact on conversions.
The payment network is going all in on stablecoins despite limited usage. Leaning into business and commercial payments can help the crypto asset take off.
Made for advertising sites still claim 13% of programmatic ad spend: Despite major efforts from exchanges, the MFA problem still hasn’t been solved.
Consumers plan to return to malls this holiday season, shop more in-person: Mall visits are expected to rise 18%, which is good news for department stores—although Amazon, Walmart, and Target remain top destinations.
Social media becomes engine for big buys: Platforms’ role in expensive transactions like travel and cars is rising.
B2B ad spending sees a strong rebound: LinkedIn leads, with finance and retail sectors boosting growth.
Sweater weather has arrived, meaning pumpkin spice-flavored everything will flood retail shelves. But consumers’ price consciousness could make it difficult for retailers to encourage spending on discretionary purchases. That’s why Amazon, Target, and Albertsons are expanding their private label brands, leaning on fun, seasonal flavors and small indulgences to get consumers to splurge beyond their normal groceries.
Consumers’ telehealth satisfaction varies from visit to visit: We explore the competitive telehealth market and examine how virtual care players are adapting to remain viable.
Eli Lilly’s GLP-1 medication shortage ends: The host of players who offer compounded versions of the blockbuster drugs don’t have to worry—yet.
Blue Shield of California negotiates for cheaper version of biosimilar: This is the first time a health insurer has used this approach to bring a Humira biosimilar to market, circumventing pharmacy benefit managers entirely.
As more streaming platforms launch ads and user attention remains high on sites like TikTok and YouTube, advertisers are splitting video budgets between social, streaming, and online video. Here are five charts to help demystify video advertising.
The new feature generates offline playlists without manual downloads, boosting the app’s stickiness and expanding streaming options.
Microsoft’s decision reflects declining interest in heavy headsets, with next-gen AR glasses setting the stage for wearable tech’s future.
Dockers’ poor sales weighed heavily on Levi’s Q3 performance: The retailer is looking to offload the brand in order to focus on booming demand for its core denim products, as well as its Beyond Yoga business.