TikTok Shop is entering its second holiday season, when it will rely on big brands and livestream commerce to maintain the momentum it's gathered since launching a little over a year ago.
As the relationship between data and AI deepens, both push- and pull-based marketing strategies will benefit.
Young consumers worry about their parents’ financial health: A study finds that many expect to manage their parents’ finances in just five years. Specific banking products can help.
Franchise Group is the latest retailer to file for bankruptcy: The parent company of banners that include Pet Supplies Plus and The Vitamin Shoppe plans to shutter its American Freight brand.
The UK budget will eat into retailers’ bottom lines: Primark owner Associated British Foods expects its national insurance bill to rise by “tens of millions” of pounds.
The Big Tech companies’ plans to get reliable energy for AI operations were blocked, revealing the complexity of scaling AI responsibly.
The rollout will help it keep up with Klarna, but well-established competitors in the market could limit its growth
The company faces higher losses from the BaaS crackdown and changing dynamics with its fintech partners
Payment players clearly believe in the long-term success of crypto payments despite limited adoption
Prime Video thinks AI can fix UX problems: Complaints about show catalog failures may have spawned its latest AI-powered feature.
Retailers face more potential supply-chain shocks as Canadian dockworkers go on strike: That’s in addition to the still unresolved tensions between the International Longshoremen’s Association and East and Gulf Coast ports.
ByteDance’s non-China revenues grow 60%: TikTok’s ad and ecommerce prowess drive revenues despite regulatory headwinds in US and China.
Despite an unpredictable political climate, another Fed rate cut looks likely: Members are signaling gradual cuts over time, encouraging consumers to spend just enough to boost the economy—but not so much that inflation again rears its ugly head.
“Sleepmaxxing” is the newest health fad to go viral on TikTok: The social media-inspired trend entails using a range of products, services, and gadgets to optimize one’s sleep. But some ideas have gone too far and are potentially harmful.
US employees want better health benefits: But many employers are shifting healthcare costs onto their workers. This trend will remain until prescription drug spending comes down.
Hims to offer a generic GLP-1 in 2025: It’s preparing for headwinds if the FDA halts compounded versions of weight loss drugs. But we think its diverse D2C offerings and strong subscriber growth should help insulate it financially.
Meta, TikTok, Snap, and X intensify efforts to counter foreign influence and AI-driven deepfakes. Their ability to protect election integrity faces critical scrutiny.
Combined with the closure of its AAA gaming division, the move suggests the streamer is still searching for a winning plan for gaming.
Consumers steer clear of fast food despite QSR price war: Burger King, KFC, Pizza Hut, and Popeye’s all saw comparable sales fall in Q3—although Taco Bell’s value proposition kept it ahead of the pack.
Fox sells out Super Bowl ad space for $7 million each: The cost of a Super Bowl ad climbs each year, but so does ROI.