Despite an overall tolerance for in-game ads, gamers’ agnostic platform usage complicates brands’ advertising efforts
Discord’s ad approach sets it apart: The gaming messaging app uses an active “quests” ad format, and is looking to entice non-gaming brands.
Adidas hikes outlook for second time this year as shoppers go wild for its retro sneakers: The company is banking on the buzz to boost its apparel and performance businesses.
EssilorLuxottica stretches outside its comfort zone: The parent company of Ray-Ban, Sunglass Hut, and LensCrafters agreed to buy streetwear brand Supreme.
GenAI’s user growth rate in 2024 is 28.6%—still strong, but more than 30 times slower than last year’s meteoric rise of nearly 900% from a relatively small base of users.
Record labels say Verizon encourages piracy through lax policies and prioritizes customer retention over legal compliance.
27% of UK and US adults plan to start buying holiday gifts as early as October, according to an April 2024 survey from Salsify.
Clienteling is a retail tactic that helps brands forge a deeper connection with customers via 1-to-1 relationships between store associates and customers.
AI’s potential to transform search: GenAI can enhance search efficiency by delivering direct answers, reducing reliance on traditional keyword-based search engines like Google.
It’s implementing a strategy that more deeply connects each branch to its local community.
Consumers don’t feel great, but they’re still spending: Retail sales blew past expectations in June despite subdued confidence among lower-income households.
Google is still battling against made for advertising sites: A Pixalate report found that 72% of MFA sites sold ads via AdExchange in May despite industrywide improvements.
TikTok Shop overtakes Alibaba’s Lazada as Southeast Asia’s second-largest ecommerce platform: The company nearly quadrupled regional GMV in 2023 to $16.3 billion, and is expanding into services to bolster its share
Delinquencies are coming down but are still higher than pre-pandemic levels
The price would set it up for a strong IPO—but we think the firm still has work to do first
The investigation could lead Apple to open up its NFC tech to third parties in the UK, making a similar US move all but inevitable
US, UK consumers’ drinking habits have changed: UK sales of no- and low-alcohol beer soared during the UEFA Euro 2024 as many avoided overindulging during the week.
A lifeline for digital therapeutics? A proposal to reimburse doctors for treating patients through digital therapies could help a small group of DTx players, but it might be too late for struggling companies.