Total media ad spend in the US will reach $389.49 billion this year, according to our forecast. Over three-quarters (77.7%) of that will go toward digital channels like mobile, desktop/laptop, and connected TV (CTV).
With global elections looming, AI-generated content risks spreading misinformation. A California bill aimed at reducing this threat has industry support.
“New Heights” joins the ranks of high-profile celebrity podcasts: Wondery’s $100 million deal with the Kelce brothers mirrors industry trends.
Interactive ads are a safe, effective streaming format: Brightline found that interactive ads drove much higher recall than static video ads.
As AI chip demand surges, cooling innovations by SMC and ZutaCore can reduce energy and water consumption, easing the environmental impact of data centers.
The October update will feature AI improvements and a subscription fee. Free alternatives and advancing competition could pose problems.
This transparency could boost brand trust and spur similar moves from competitors, but it might also help bad actors circumvent Claude’s rules.
Next year, we expect nearly 92% of total display ad spend to be transacted programmatically, reaching $175.58 billion. However, signal loss and privacy regulations are making the programmatic landscape more difficult to navigate, according to our report, The Privacy-First Programmatic Opportunity.
Two factors are converging to drive improvements in PFM tool functions and make them a bigger factor in customer satisfaction and retention.
The retail media landscape is dominated by national retailers like Amazon and Walmart, which boast the No. 1 and No. 2 retail media networks in the US by digital ad spend, per our forecast.
Ikea’s business model evolves: In addition to experimenting with new store formats in new locations and bolstering its online presence, the furniture giant tests a peer-to-peer secondhand marketplace.
Digital advertising outperforms in 2024: Google, Meta, and Walmart drive strong midyear gains while smaller platforms face challenges.
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They are YouTube, TikTok, Instagram, and Snapchat. There are also more Gen X social network users than linear TV viewers, and YouTube is closing in.
PDD warns of “intensified competition and external challenges” ahead: The parent company of Temu saw its revenue growth slow as shoppers in China pulled back spending on physical goods.
Online sales will also accelerate to close out 2024. Holiday ecommerce sales will rise 9.5% YoY, a pace not seen in the past two years, and total online sales for November and December will reach $266.89 billion.
Walmart Mexico aims to double sales by 2033: The retailer will rely on ecommerce to drive the growth, but first it needs to upgrade its operations and connect the physical and digital experiences.
A controversial “active listening” targeting method reinforces privacy needs: Cox Media Group’s proposal reignited concerns about the ethical boundaries of ad targeting.
Unilever’s portfolio trimming continues with potential sale of two prestige beauty labels: The CPG company is reportedly in talks to offload Kate Somerville and REN as it focuses on its most profitable power brands.
Perplexity enters ad market with focus on user engagement: Rapid growth and commitment to transparency position it as a strong competitor in search.