Here are some CTV tools helping marketers keep up.
A major service failure hasn’t hurt CrowdStrike’s earnings yet, but looming legal claims from Delta could test its resilience and customer loyalty.
Name, image, and likeness deals keep attracting brands to college sports: Powerade signed 35 college athletes and struck a deal with March Madness.
Even with $30 billion in Q2 revenue, Nvidia's shares drop as fears about AI market stability and chip delays unsettle investors.
Publishers reject free content scraping, highlighting a pushback against Apple’s AI data strategy in favor of profitable deals.
Since Q3 2023, Google has seen double-digit worldwide digital ad revenue growth—more than doubling that of Microsoft’s, according to the companies’ earnings.
A green life insurance policy isn’t so farfetched: Carbon footprinting scores and policies with underlying green investments may be in the vanguard of product development.
Walmart enhanced its online marketplace with new capabilities and seller solutions, the retailer announced at its annual Walmart Marketplace Seller Summit this week. Updates include the addition of premium beauty products, expanded fulfillment services, and revamped seller solutions.
YouTube, Netflix, and Amazon are Gen Alpha’s coolest brands, per an August 2024 report by Beano Brain that surveyed more than 55,000 kids under 14. To foster relationships with the generation that not only has growing spending power of its own, but also influences parent purchases, marketers will have to understand its evolving digital habits.
In comparison, just over one-third of Facebook social shoppers do the same on Facebook.
Retailers rank return fraud high on their list of challenges: Tactics like wardrobing are gaining popularity, forcing companies to tighten return policies at the risk of alienating honest shoppers.
Influencers face uncertainty amid potential TikTok ban: Most creators have backup plans and are seeing increased engagement on other platforms, with Facebook and Instagram as top alternatives.
Kohl’s turnaround strategy remains a work in progress: The retailer’s sales fell 4.2% with comparable sales down 5.1% as shoppers showed more discretion in their spending.
Walmart eyes big growth opportunities ahead: The retailer expands its third-party services offerings, while also adding high-end beauty products, collectibles, and other pre-owned products to its marketplace.
Capital One sued for improperly sharing user data: A class action lawsuit shows how quickly improperly obtained information spreads across the ad ecosystem.
Lego builds momentum: The company grew sales 13% in the first half of the year with strength across its portfolio.
Apple’s “services” sector faces layoffs: Despite a significant round of cuts, Apple is unlikely to back away from advertising.
A long-needed Instagram feature is here: The ability to add text and layer images to photos and Reels will help increase time spent on the app.
California lemon law overhaul seeks to slow flood of lawsuits: Specialist law firms helped drive a 52% year over year increase in litigation over defective vehicles.
The administration approved $521 million to expand EV charging infrastructure, crucial for adoption. However, progress has been slow, with just seven stations built over two years.