“The promise of a way better consumer experience is here. The promise of real personalization is here,” said Kya Sainsbury-Carter, corporate vice president of Microsoft Advertising.
"Obviously, we know that ads do trigger something in your brain, right, to signal, you got to have this now," our analyst Man-Chung Cheung said on a recent episode of the "Behind the Numbers: Around the World" podcast. But when it comes to banning advertising for certain products, the effects aren't always clear-cut.
Google ads puts an 11-year expiration date on data: The move is an attempt to appease cautious advertisers and address regulatory concerns.
Hispanic Heritage Month campaigns honor Latino culture: Brands like MLB and T-Mobile pay tribute, but year-round engagement remains key.
The card will expand Barclays’ presence in the US credit card industry and help diversify its card volume
Their data is consistent with what other major US credit card issuers reported, suggesting the credit card recovery is still a ways off
Though most experienced drops in profit, big banks’ investment banking income helped them beat analysts’ expectations.
The stalled housing market drove True Value to file for bankruptcy: The hardware store brand plans to sell substantially all of its operations to rival Do It Best.
Self-driving car companies might rely on ride share platforms until consumer accessibility expands and manufacturing costs drop. But this strategy could drive down wages for human drivers.
US B2B digital ad spend will increase by 14.9% this year to reach $18.34 billion, per our August 2024 forecast.
LinkedIn expands AI-powered Accelerate tool globally: The platform introduces new ad formats and event features, enhancing its B2B marketing capabilities.
Drugstores’ decline is hurting the US beauty market: Both Coty and L’Oréal linked the sector’s challenges to softer beauty demand, although sales broadly remain healthy as ecommerce and specialty retailers pick up the slack.
Healthcare stakeholders will increase digital health investments: But health tech vendors must deliver on key performance metrics such as clinical outcomes, cost savings, and user satisfaction to ensure they catch investment dollars.
High healthcare costs are forcing people to make difficult choices. Here’s the data you need to draw consumers to your brand and foster their trust in it.
Abridge reels in another $250M: The AI medical scribe market is heating up, but a market correction is likely forthcoming. Here’s why.
nternal studies revealed compulsive TikTok use harmed mental health and disrupted users’ responsibilities like sleep and school, intensifying legal battles against the platform.
Walgreens to close 1,200 stores over the next 3 years: The retail pharmacy chain will be hyper-focused on its surviving stores turning a profit. Between a decline in the customer experience and more convenient options emerging, that won’t be easy.