GenAI tops pharma and health marketers’ list of consumer trends to watch: We’ll be keeping a close eye on whether growing consumer distrust of the tech actually drives adoption down.
On today's podcast episode, we discuss what was behind the impressive first half of the year growth in out-of-home (OOH) advertising, how the medium is different from before the pandemic, the benefits of OOH TV, and what we can expect from the next few years. Tune in to the discussion with host Marcus Johnson and analyst Yory Wurmser.
39% of US creators have been approached to work on paid political content for either this election year, past election years, or both, according to June 2024 data by Censuswide and Billion Dollar Boy.
With Starlink also at risk, Musk’s companies face mounting pressure to comply with local laws or face operational bans and monetary losses.
The rise of AI tracks siphons money from genuine musicians, sparking concerns over the platform’s integrity and content moderation policies.
With the rise of competitors like Steam Deck, Nintendo needs to innovate and retain its user base with new hardware.
CTV political ad spend surges in 2024 race: Streaming services like Roku and Hulu become go-to platforms for reaching voters.
Disney’s carriage fee dispute game plan: The company blocked access to ESPN and more for DirecTV customers, flexing its power over pay TV providers.
The election is a stress test for Google’s AI Overviews: Google added election misinformation protections as it prepares for an ad rollout.
The decision highlights the challenges of protecting minors from harmful content while ensuring moderation doesn’t infringe on free speech.
Shoppers hate dynamic pricing: The controversial practice returned to the spotlight when the cost of tickets for Oasis’ comeback tour on Ticketmaster more than doubled within a few hours.
While travel media networks aren’t new—Marriott has had one for years—the burgeoning commerce media landscape is ripe for travel and hospitality brands to secure their share of ad dollars.
Instagram strengthens presence in India with Creator Lab: The initiative aims to boost engagement and position the platform for long-term success in a key market.
Amazon received 236.9 million unique US visitors in June 2024, according to Comscore. It far exceeded Walmart in second with 137.2 million unique visitors.
Reddit, unlike most social media platforms, is growing: Facebook, Instagram, and even TikTok are seeing engagement drops, per Comscore data.
US consumers ‘double lives’ reflect ongoing struggles with money management: The financial anxieties explored in an innovative 2018 report sound awfully familiar—and still present a big untapped opportunity for banks.
But seriously … Flat Earth Credit Union would win our business: As a marketing channel credit union’s website is even more foundational than physical branches. This fictional satire checks all of the boxes.
In August, brands got physical, with Olipop entering a new stadium, Nordstrom inking a deal with Rihanna, and Walmart growing with nonendemic retail media opportunities. Others took a more digital approach, making shopping more seamless on social media sites and AI-powered search. Here are the moves that made our analysts name eight brands to our unofficial most interesting list in August.
TikTok’s group messaging feature aims to capture more of Gen Z’s attention from Instagram and Snap. But TikTok will need to find a way to attract users from those platforms.
Gen Z shoppers embrace Temu, Shein, and TikTok Shop: 1 in 4 makes a purchase at a Chinese online marketplace at least once a week, as their array of cheap, trendy goods proves impossible for the price-sensitive cohort to resist.