Influencer marketing is a natural way to reach Gen Z: Gen Zers rely on influencers far more than millennials do, per GoDaddy.
Failing to improve its consumer risk profile may lead to concerns with its proposed Capital One merger
The service makes purchasing age-restricted items online easier and can help merchants speed up checkout times
It’s a large volume opportunity for the BNPL player and helps Klarna compete with. It can also help keep users loyal to Apple as its NFC tech opens up
TikTok Shop doubles down on livestreaming as ecommerce sales grow: The platform sees an opportunity to grow order frequency and drive more impulse purchases.
September’s strong retail sales report underscores consumers’ resilience: Spending remains solid as higher-income households’ strength makes up for lower-income shoppers’ price-sensitive behaviors.
The double-digit growth in US consumer packaged goods (CPG) digital ad spend will come to a halt next year and hover around just 6% through 2026, per our forecast.
Could in-store health clinics drive grocery sales? A new report seems to think so. But the broader challenges of the retail clinic business model will likely be too difficult to overcome.
Starbucks’ staffing shortages pose challenge for new CEO Brian Niccol: Just one-third of workers believe stores are sufficiently staffed, hurting employee satisfaction and the customer experience.
By using Siri and the Matter standard, Apple could dominate the IoT market with a seamless smart home ecosystem.
How high healthcare costs affect consumer behavior: We detail what US healthcare and pharma marketers need to know to attract consumers and build trust in their brands.
Virtual mental health platforms launch AI companions: But some AI tools have a reputation for unpredictable responses.
The NFL eyes a full season of foreign games: Another rights package could reignite the streaming bidding wars.
Trump skips Snapchat ads: Harris invests $5.3M to engage younger voters, capitalizing on key demographics ahead of US president election.
While the deal could bring in new revenue, integrating Expedia risks overcomplicating Uber’s app and driving users to competitors.
he policy targets deceptive practices, requiring companies to make it as easy to cancel as it is to sign up. Opponents say it’ll increase accidental unsubscribes.
Airbnb hosts can now hire each other: The official network of seasoned co-hosts, alongside a spate of customer-facing app updates, could help Airbnb recover after its last-quarter earnings miss.
Millennials outpace Gen Z on eight of the 12 digital platforms EMARKETER tracks.
The majority (77.7%) of ad spend in the US is digital. Retail dwarfs all categories in terms of sheer size, but its position as a growth driver falls this year as telecom takes the top place.