53% of B2C CMOs and 41% B2B CMOs worldwide said poor corporate financial performance would likely impact marketing planning and spending, per Q1 2024 data from CMO Council and Zeta Global.
Mattel is banking on in-store retail to uplift holiday sales, while Kimberly-Clark is building its profile through storytelling-driven ads. McDonald’s drawing customers to its loyalty program thanks to gamified features in its mobile app. Here are three insights from each company’s most recent earnings and what marketers can learn.
Here are four takeaways and brand examples to guide your full-funnel creative strategy.
Strong Q2 performance highlights Meta's resilience: Revenue and user growth indicate the social media giant’s robust health.
Etsy and eBay find room to grow amid stiff ecommerce competition: Both companies are leaning into their strengths—one-of-a-kind items for Etsy, collectibles, car parts, and secondhand luxury for eBay—to win over customers.
A company reorg should help keep up this momentum for the second half of the year
This should help boost the wallet’ use in the country, but plans for a government-run super app could diminish this growth opportunity
The tech can improve the checkout solution’s accuracy, removing potential customer frustrations
Most Gen Zers rely on AI for financial advice. Banks that offer AI-powered tools may have a major growth opportunity.
The next AI frontier is wearable tech: Companies are betting on wearable genAI devices, but without multimodal features, these gadgets might struggle to find lasting value beyond the initial hype.
Amazon misses sales expectations as shoppers trade down to cheaper products: The retailer is trying to win over price-conscious customers with more sales events and a soon-to-be-launched budget marketplace.
AB InBev and Heineken’s investments in China go flat: Economic uncertainty in the world’s second-largest economy is hurting large brewers’ results.
The housing market is stuck: Wayfair’s sales fell 2% in Q2 due to an “unprecedented” slowdown in the home goods category that CEO Niraj Shah compared with the 2008 financial crisis.
Gen Zers’ and millennials’ patient experience leaves a lot to be desired: Not adapting to younger patients’ expectations could spell trouble for healthcare providers.
Teladoc’s mental health business fails to deliver in Q2: We explore what went wrong with BetterHelp and examine how Teladoc plans to right the ship.
Flo Health raises $200M: The period- and pregnancy-tracking app was at a crossroads just a few years ago. We explore how it came out on the other side stronger than ever.
On today's podcast episode, we discuss what was behind Google performing so well in Q2, why YouTube is doing so well, and ranking the impact of AI at the search giant. Tune in to the discussion with host Marcus Johnson and analyst Evelyn Mitchell-Wolf.
Outbrain acquires Teads: The $1 billion deal aims to create a comprehensive advertising platform, enhancing the acquirer’s video and CTV capabilities.