Travel startup Mindtrip uses ChatGPT to create bespoke itineraries in seconds: The platform is betting on the rise of digital-first travel discovery—and hospitality brands should take note.
Retailers must continually test and adapt their strategies to find what resonates with consumers ahead of the holidays. An extended holiday season requires a dynamic approach to promotions, while brands aiming to reach Gen Z should use creators and video ads. Here are three pieces of advice on a successful holiday ad campaign from Meta and two of its advertising partners, Ogee Beauty and AS Beauty.
Leading social networks like Facebook and TikTok are evolving due to increased social buying, user bases approaching adolescence, and a greater desire for connection
This year, we’re in a Brat girl summer. The lime green trend used by Vice President Kamala Harris’s campaign joins a handful of other trends going viral this summer. Marketers may be too late to capitalize with their own content, but there are still important takeaways from these TikTok trends that advertisers can apply long after the trends become outdated.
The iOS, iPadOS, and macOS betas feature AI enhancements for Photos, Mail, and Siri, showcasing Apple's commitment to seamless, intuitive AI in everyday user experiences.
Renewed attention from young consumers is prompting life insurers to revisit their marketing plans.
By partnering with Time and others, Perplexity seeks to resolve content theft accusations and enhance its standing in the generative search market.
Amazon expands one- and two-day delivery to rural areas: The retail giant’s growing logistics infrastructure aims to speed up deliveries, which in turn should boost order frequency.
The company launched a slew of new product and services. So far, it’s bet is off to a solid start
Temu generated more in sales in the first half of 2024 than it did in all of 2023: The retailer’s momentum shows no signs of stalling, but government scrutiny and discontent among sellers could force a change in strategy.
They want the agency to clarify its proposal to reflect differences between credit cards and BNPL. They’re not wrong
While the Pix capabilities can bring in users, the app likely won’t convert users into long-term CBDC adopters
P&G and Unilever appear to have turned a corner: Both CPG companies saw volumes tick up in their most recent quarters. But they aren’t out of the woods yet.
The most important pharmacy trends of 2024: We explore where consumers fill their prescriptions and examine how online players can gain market share.
Google terminates enterprise contract with One Medical: It’s another setback for One Medical since Amazon took ownership. We explore how it could affect Amazon’s go-forward strategy for its primary care business.
Northwell enters uncharted healthcare marketing territory with a studio division: Launching an entertainment business is a risky bet for a health system. Here’s why.
On today's podcast episode, we discuss how Spotify reached sustained profitability, what a “deluxe” tier might look like, and where the audio streaming giant goes from here. Tune in to the discussion with host Marcus Johnson and analyst Daniel Konstantinovic.
UK regulators question if the tech giant’s investment could limit AI market competition, highlighting the potential hurdles future AI partnerships might face.