Consumers turn to genAI to help with holiday shopping: Nearly one-fifth of global Cyber Five sales this year will be influenced by AI agents and other tools, Salesforce says.
Retailers don’t want inventory shortages to steal their holiday cheer: That’s why most of them have taken steps to ensure trending products are available during peak shopping periods.
And they likely won’t be coming down anytime soon due to the CFPB’s late-fee rule
As fraud protection programs get more sophisticated, fraudsters are changing tactics and focusing on people-centric scams
Short-form video keeps growing: YouTube’s AI Dream Screen and Tubi’s curated 'Scenes' expand the trend in new directions.
Short-form video keeps growing: YouTube’s AI Dream Screen and Tubi’s curated 'Scenes' expand the trend in new directions.
Consumers are willing to try at-home blood tests: We explore why companies in this market may still struggle to reel in customers despite their desire for convenience.
Pharmacy closures, medication shortages threaten access to meds: We examine some digital tools that drugmakers and pharmacies should endorse to ensure patients stay on their prescriptions.
Big 3 pharmacy benefit managers countersue FTC: They allege the FTC's case against them over insulin prices is unconstitutional. While it might be a savvy legal tactic, it shouldn’t divert attention from PBMs’ role in rising prescription drug costs.
On today’s podcast episode, we discuss the takeaways from Netflix’s record-breaking boxing event, the chances of TikTok dodging a US ban under a Trump presidency, the future of “roadblock marketing”, Perplexity’s new feature that lets you buy things directly within its search engine, the true story that inspired the 1992 film “A League Of Their Own”, and more. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Director of Reports Editing Rahul Chadha, Senior Analyst Evelyn Mitchell-Wolf, and Senior Director of Forecasting Oscar Orozco.
Media and publishing has the highest TikTok engagement across six categories, with 317 shares per post and an engagement rate of 4.7%, according to June 2024 data from Dash Hudson.
Mediaocean acquires Innovid: $500 million deal merges platforms to challenge google in connected TV and global ad tech.
Instacart is the latest retail brand attracted to the Super Bowl: Even at $7 million a pop, brands find the spots are worthwhile buys.
With features like video and synced illustrations, Spotify seeks to rebrand as more than audio-only and tap into the growing audiobook market.
Canadian hockey is the next sports streaming rights prize: Amazon could partner with Rogers Communication to secure an NHL rights package next year.
There won’t be a Dish-DirecTV merger: Debtholders quashed the deal, which would have helped buy time to stave off linear’s decline.
There won’t be a Dish-DirecTV merger: Debtholders quashed the deal, which would have helped buy time to stave off linear’s decline.
Brands aid low-income consumers: Marketers that address these customers’ struggles can build loyalty and boost their reach.
Gap’s momentum continues into the holiday season: Weather-related headwinds notwithstanding, the retailer’s brand reinvigoration efforts are resonating with shoppers and driving sales.
Expanding into search and web browsers, OpenAI seeks to challenge Google and anchor itself as a tech titan through ambitious AI-driven growth.