Retailers are forging closer relationships with creators. Retail media networks (RMNs) have partnered with creator networks and social platforms to satisfy advertiser demands for incrementality and stay relevant as shopping becomes more social.
Back in January, the Retail Daily newsletter editors made some retail predictions for 2024. While we were right about Amazon opening fulfillment centers out of physical stores, we were wrong about more digitally native brands partnering with Amazon. Want the full rundown? Here’s how we did.
A big Google decision is coming in 2025: A judge will rule in April on several DOJ proposals that Google sell Chrome and syndicate its data.
While costly headsets falter, mobile AR is seeing strong momentum. Affordable solutions like Ray-Ban Meta Glasses offer promising pathways for consumer engagement.
Digital sports viewership surpasses TV: Fragmentation challenges consumers, while younger audiences drive demand for highlights and streaming innovation.
On today’s podcast episode, our analyst Bill Fisher asks Principal Forecasting Writer Ethan Cramer-Flood, Senior Forecasting Analyst Zach Goldner, and Senior Forecasting Director Oscar Orozco about the most interesting eMarketer international forecasts of the past year, as well as what we can expect for 2025.
Layoffs, outages, and slowing 5G buildouts expose vulnerabilities. In 2025, the industry must pivot to sustain growth.
Fubo pioneers interactive TV ads: New formats aim to move commerce from second screens to big screens with seamless shopping experiences.
Abandoning its EV ambitions, Apple focuses on AI-driven services and devices, aiming to lead on-device innovation while navigating fierce competition and regulatory battles
RTO policies clashed with remote-work culture as AI-driven layoffs swept through industries, highlighting a shifting balance between workforce stability and technological adaptation.
Amazon’s ad launch will define streaming for years to come: In less than a year, Prime Video became a top dog in streaming advertising.
Delinquencies, co-brand movement, and the biggest mega-merger yet are just some of the things that will shape the new year.
From a slew of major partnerships to our forecasts for slower user growth, we look at the biggest BNPL trends of 2024—and what they mean for 2025.
Programmatic ad sales on properties owned by digital publishers will reach $22.69 billion by 2027, adding $3.7 billion to where it was in 2022, according to Advertiser Perceptions' "Q4 2024: The State of the Ad Industry" survey.
In January, our EMARKETER Daily newsletter team made some advertising and marketing predictions for 2024 on everything from AI to attention metrics.
One-third of consumers drank more nonalcoholic beverages this year: Nonalcoholic beer is the fastest-growing sector of the sluggish beer market.
On today’s podcast episode, we discuss which hotel guest behaviors do people think are most acceptable and unacceptable, the first ad on every media type, how American households look today compared to the 1960s, and more. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Blake Droesch, and Vice Presidents of Content Suzy Davidkhanian and Paul Verna.
From revolutionizing logistics and digital payments to capturing a major share of ecommerce and retail media ad revenues, Mercado Libre has profoundly reshaped Latin America’s digital economy.
Retailers had a whirlwind 2024 that saw consumers seeking value, rising in-store visits, and widespread technological experimentation. To honor individual retailers who stood out, our analysts voted on a number of categories and discussed the winners on a new episode of the "Behind the Numbers: Reimagining Retail" podcast.
Cyberattacks and overloads disrupt industries: From telecom strikes to service failures, 2024’s outages underline the fragility of tech systems and the urgent need for diversification and resilience strategies.