Hudson’s Bay looks to liquidate its stores: While the pandemic dealt a severe blow to its sales, the escalating US-Canada trade war may have delivered the final hit.
GenAI is playing a bigger role in the shopping experience: Consumers are turning to AI tools for product recommendations, research, and inspiration.
US ad spending faces a slowdown: Economic uncertainty, tariffs, and inflation are prompting advertisers to cut budgets, with 2025 ad growth forecasts declining.
Costco tries to shift tariff burden onto China suppliers: But that strategy comes with increasing risks as Beijing takes a more active role.
The newly rebranded “Cash App Afterpay” will help Block more tightly integrate its products into one ecosystem
They may not break the deal, but it highlights the uncertainty left before the two cross the finish line
The partnership will give the BNPL provider a boost and help it better compete against rival Affirm
50% of US adults are likely to cut back on spending at fast food restaurants if tariffs lead to higher prices, according to a February 2025 CivicScience survey.
Use of digital health tools varies across generations: Here’s what marketers need to know about how different age groups engage with telehealth, connected health devices, and health data-sharing activities.
Pharma industry hopes for drug-price delay dashed again: As the Trump administration pushes ahead with another round of IRA prescription drug-price negotiations, a delay seems unlikely.
Novartis, NFL strike corporate sponsorship deal: The partnership likely won’t focus on promoting Novartis products but is still a great opportunity for the drugmaker to build brand awareness.
As customers grab the same grocery staples they have for decades, Walmart is betting that gamifying the experience will challenge those habits. The retailer plans to launch Walmart Unlimited, a three-part miniseries that features the entrepreneurs behind its products. Launched last month on Spatial, the game includes full commerce integration that enables in-app purchases.
ByteDance’s public appeal: While Oracle emerges as the frontrunner for a US TikTok deal, the platform’s new PR push highlights small business success stories.
New pre-home- screen video ads are sparking backlash as Roku’s monetization push clashes with users’ expectations for a paid device experience.
Perplexity’s new ad makes Google a target: The company’s biggest ad yet, led by “Squid Game” star Lee Jung-jae, could continue the push toward a more divided AI market.
Its biggest acquisition ever arms Google Cloud with elite multi-cloud security, setting it up to rival Azure and cash in on rising AI security demand.
With 82% of trials starting on day one, apps that don’t convert fast—and lock in long-term plans—rarely break $1,000/month within two years.
Echo users can no longer block voice data sharing as Amazon quietly makes off-device processing mandatory to train Alexa+.
Rivals set their sights on Southwest Airlines customers: Frontier is temporarily offering perks that consumers associate with Southwest, including a free checked bag and no-fee flight changes.