With an unmatched free tier, Gemini Code Assist is throwing down the gauntlet—giving developers near-limitless AI code generation and forcing rivals to keep up.
Contextual targeting and first-party data are the top strategies US advertisers will use to maintain targeting effectiveness amidst growing privacy laws and loss of persistent identifiers, according to November 2024 data from Proximic.
Lawmakers pressure Amazon into improving ad transparency: A bipartisan letter stemming from Adalytics highlighted quality issues with DSPs.
The uncertain future of TikTok and the changing social media landscape has made complicated partnerships and engagement measurement in the creator economy. But creators are ready.
Temu burst onto the US retail scene in September 2022, winning over shoppers with ultra-low prices and aggressive ad campaigns. But while its initial growth was fueled by new customers, its long-term success is now driven by repeat buyers.
Facing global trade tensions, Apple is pumping billions into US-based production—potentially sweetening the deal for future tariff exemptions.
Customers’ expectations for timely, personalized advice have grown.
Target teams up with Disney on a new bedding collection: The expansion of its Pillowfort private-label line should help drive sales and brand loyalty.
Snapchat enhances brand safety features: The changes stand in contrast with Meta scaling back its brand safety commitments.
The company is trying to better market itself as a B2B company and grow its checkout business
The tie-up comes two years after Visa, Mastercard, and Discover began working with the firm
It reminded consumers how volatile the industry can be, deepening distrust that will be a major hurdle to overcome
In-Jeep ad pop-ups demonstrate how automakers want revenue from connected cars, but aggressive tactics could push drivers to reject paid features altogether
Home Depot expects sales to grow 2.8% this year: While the housing market is unlikely to thaw, the home improvement retailer sees signs that consumers will stop putting off projects.
Ecommerce penetration of beauty and personal care sales is rising: 41% of category sales take place on platforms like Amazon and TikTok Shop as consumers respond to virality and convenience.
Unilever is unhappy with turnaround progress: The CPG company abruptly replaced CEO Hein Schumacher as it pushes for a faster recovery.
Warehouse club membership has its privileges: Strong sales show that consumers see these stores as a smart way to save as costs rise.
Only 18% of consumers have ever asked their doctor about a drug ad: But when they do, many patients walk away with a prescription for that medication. We explore how pharma marketers can get the most out of their ad campaigns.