Thanks to Hulu and ad-supported tiers, Disney streaming profits: The company solidified its position as a streaming ad leader with a strong Q3.
“Cookies are going to be the exception rather than the rule,” analyst Evelyn Mitchell-Wolf said on a recent edition of our “Behind the Numbers” podcast. “Advertisers and publishers are going to need cookieless strategies going forward.”
Prestige beauty outperformed mass brands in the first half of the year: While consumers are happy to pay more for premium products, the category is not immune to economic uncertainty.
50% of adult US mobile gamers spend between $1 and $50 per year on mobile games, according to an April 2024 CivicScience survey.
Peacock goes for gold with Olympics coverage: The streaming service is counting on exclusive sports deals to keep new subscribers past the Games.
On today's podcast episode, we discuss standout data points from this year’s back-to-school season, creators' role in this shopping period, and what back-to-school is trying to tell us about this year's upcoming holidays. Listen to the conversation with our analyst Sara Lebow as she hosts analysts Sarah Marzano and Zak Stambor.
eveloped by the team behind CapCut, Jimeng AI intensifies competition in China’s AI-driven video industry.
Post-IPO, Reddit is rolling out AI search and considering paywalled content in an effort to grow revenue while preserving its community-driven essence.
The partnership focuses on integrating AI across the company, positioning S&P Global as the future leader in AI-driven financial services
A Windows outage led to 5,000 Delta flight cancellations, but the tech firms blame the airline's outdated IT and rejected help for the extended disruption.
On today's podcast episode, we discuss how Google might present its third-party cookie opt-in to Chrome users, what cookie and cookieless traffic will look like in the future, and what the next move for marketers should be. Tune in to the discussion with host Marcus Johnson and analyst Evelyn Mitchell-Wolf.
Over three-quarters (77%) of US parents plan to visit mass merchant retailers for their back-to-school shopping, per a May 2024 survey from Deloitte.
Young people are on Marketplace and Groups: The challenge for Meta is to direct those users to more monetizable areas of the app.
Average CMO tenure in 2023 at top US advertisers is three years and one month, 11 months lower than the average was about a decade ago, according to April 2024 data from Spencer Stuart.
US states have started restricting credit unions’ bank acquisition activities, pressuring credit unions to make their case.
Retailers and QSRs drive strong demand for brick-and-mortar spaces: The availability rate for retail nationally in Q2 was 4.7%—the lowest rate since CBRE began tracking the figure in 2005.
Leadership exodus continues at OpenAI: OpenAI’s struggle to retain top talent could hurt its standing at the top of the genAI food chain.
UK, eurozone consumers are reluctant to spend: But there are reasons to expect an improving landscape ahead.
Flipkart launches rapid-delivery offering in India as Amazon struggles to find its footing: The latter’s reluctance to invest in quick commerce could cost it market share as Walmart, Zepto, and others try to win over customers with speed.
Secured cards haven’t always had robust rewards offerings. That’s starting to change as issuers try to capture viable credit invisibles