Abbott, Medtronic partner to pair connected devices with insulin delivery systems: At first glance, the tie-up between diabetes competitors seems odd—but the opportunities the collaboration provides will ultimately benefit both parties.
CVS, Humana disappoint investors with slumping Medicare Advantage segments: Big bets on the MA market aren’t paying off as some insurers anticipated.
UNC Health launches PBM: Newer PBM models are being rolled out by a slew of industry players in response to the lack of drug price transparency.
The companies reportedly worked together to attract younger users, ignoring their own policies and risking future regulatory action.
Gracenote enhances CTV ad placement: New contextual categories with Peer39 and Magnite boost biddable categories by 716%, improving targeting and transparency.
Fast food sales are under pressure as consumers zero in on value: Despite an industry-wide price war, recovery is uncertain as grocers and full-service chains capitalize on price sensitivities.
Under Armour sees a brighter road ahead: While the company’s sales continue to fall, it is confidently embarking on a strategy of positioning itself as a premium brand.
The CMA’s inquiry reflects rising fears that tech giants are using strategic investments to control the AI landscape.
Despite its innovative promise, the wearable’s poor user experience and costly price point have led to substantial losses and potential early exit plans.
US travel demand weakens as lower-income consumers pull back: Airbnb, Disney, and Hilton are among the companies expecting headwinds as uncertainty keeps more people rooted in place.
Walmart’s total US retail sales reached $533.96 billion in 2023, growing 6.9% YoY, according to the National Retail Federation and Kantar.
As consumers become increasingly cost-cautious, competition for dollars is fierce. Halloween costumes, decor, and party supplies may not be a top shopping priority, but specialty retailers such as Spirit Halloween still find a way to engage consumers and attract their dollars.
Reddit’s Q2 gives uncertain signs: Despite beating expectations, concerns were raised about its long-term viability as an ad platform.
Successful creator campaigns on TikTok rely on partnering with creators who align well with the brand and consistently show love for its products. In 2024, US influencer marketing spend on TikTok is projected to reach $1.403 billion, per EMARKETER’s forecast. Brands that take a genuine approach to collaborating with creators ensure credibility, are more likely to connect with followers, and inspire purchases.
Are AI brand safety tools doing their job? Adalytics report claims that DoubleVerify and Integral Ad Science products let harmful content through.
Instacart makes long-term bets on retail media: We expect the company’s advertising business to grow 16.1% this year and to continue expanding as it diversifies its offerings.
New York Times profits jump 41%: Digital-only subscribers grow by 300,000, driving revenues and showcasing the success of the digital-first model.
The RealReal’s revenues rose 11%: The luxury secondhand marketplace is on much firmer ground than ThredUp, which is exiting Europe and exploring strategic alternatives for Remix.
Shopify is bullish as merchant acquisition accelerates: The company credited its strong Q2 performance to more enterprise clients, strength in Europe, and offline growth.
Meta and Google quality filters are failing: Creators are gaming Meta by posting AI spam, while Google allowed deepfake apps to buy ads.