Among social media platforms, Facebook (excluding Facebook Messenger), Instagram, and TikTok users spent less time on the social media apps in June 2024 compared with the year prior, per data by Comscore.
US streamers will see $66.23 billion in OTT subscription revenues this year, per our December 2023 forecast. Most of that money will come from the biggest players—Netflix, Disney+, Hulu, YouTube, and Paramount+—but over a third ($22.91 billion) will come from other streamers. This potential subscription and ad revenue are why brands like Chick-fil-A and the Dallas Stars NHL team are launching their own streaming services. Here are the driving forces behind the growth of these niche platforms.
Glitchy digital experiences—“digital friction”—send many frustrated customers in search of a new bank. We explore ways to avoid this problem.
Amazon isn’t wasting time launching its holiday push: The retail giant will host its Big Deal Days on October 8 and 9, while other retailers are similarly looking to drive sales earlier than ever before.
An upcoming feature in Search will help identify AI-generated images, a critical step as election-related disinformation grows.
August retail sales data points to consumers’ continued resilience: While spending is healthy, shoppers remain deal-focused as they look ahead to the holiday season.
The family-led project was light on details, but the debut could signal friendlier crypto regulation if he’s elected
The fintech wants to capitalize on the country’s rapidly digitizing payments market, but competing against both homegrown and other global players won’t be easy
The issuer wants concessions from Apple to protect it from some of the issues Goldman Sachs has dealt with
MrBeast, Logan Paul, and KSI look to grab a share of the school lunch market: They’re integrating Prime Hydration and Feastables chocolate bars into a “better-for-you” Lunchables-like product called Lunchly.
The quick-commerce space isn’t totally dead: German startup Flink raised $150 million at a nearly $1 billion valuation, as the company finds success in staying local and partnering with food delivery platform Just Eat Takeaway.
Amazon adds Talkspace to digital health benefits program: The partnership dovetails with Talkspace’s push to reach more patients by partnering with health insurers and employers.
Elevance, doctors quarrel over volume of Ozempic prescriptions: The insurer doesn’t want to cover Ozempic to treat obesity. But are healthcare providers the ones to blame?
Kourtney Kardashian’s Lemme rolls out “GLP-1” weight loss supplement: The move is ingenious from a marketing perspective. But the brand could find itself in drugmakers’ crosshairs with already confusing marketing about the supplement’s key ingredient.
Packed with tools and safeguards against scraping for AI training, Fab sets a new standard for protecting creators while boosting innovation.
With AWS and Pentagon deals, Intel is trying to bounce back in the AI chip market after steep financial losses.
Why marketers should experiment with CTV ad formats: Interactivity and advanced targeting help improve ad relevancy and user experience.