Google’s chatbot, now more personalized and human-like, sets the stage for increased AI adoption and market leadership.
Top firms like McKinsey, Accenture, and Deloitte are investing billions to remain ahead in the AI race.
With 70% of companies at risk and deepfake incidents soaring, enhanced biometric authentication and awareness are critical.
Digital will make up 63.7% of the 12 hours and 37 minutes (12:37) per day US adults spend with total media in 2024, per our forecast.
Agencies embrace Reddit's ad tools: Partner Badging Program and certifications drive drives mid-market platform adoption.
In part two of this two-part podcast episode on the Google antitrust ruling, we discuss what this decision will actually mean for Google and which competitor is likely to benefit the most from whatever penalties get handed out. Tune in to the discussion with host Marcus Johnson, analyst Max Willens and vice president of content Paul Verna.
Both cards are set up for success despite the lackluster rewards they offer compared with the US versions
The fintech will no longer be held to a transaction cap, which will let it capture higher value remittances and expand into business payments in the country
The $15 million can help repair customer relationships, but Block still faces other legal troubles ahead
This strategy could help them dominate their larger competitors in this new channel.
Home Depot expects sales to weaken as economic uncertainty weighs on consumers: The home improvement retailer lowered its FY forecast as high interest rates cause households to think twice about moving or renovating.
Walmart sells the top-five private label brands: That’s a strong differentiator at a time when a sizable segment of consumers is trading down to store brands.
Some consumers lack trust in prescription drugs and vaccines: Here’s how pharma marketers can get skeptics to consider using their treatments.
23andMe launches telehealth program for GLP-1s: We think 23andMe is entering the game too late to fully realize its GLP-1 ambitions.
Stryker to acquire careAI, developer of ambient intelligence solutions: The acquisition signals Stryker is laying the groundwork for the future of its hospital business. Here’s why.
This year’s Olympics were a major opportunity for marketers, both on TV and connected TV (CTV) and on social media. The Games only come around every two years, but the marketing lessons are applicable long after Paris’s crowds have cleared. From a push for generative AI (genAI) to athletes becoming creators in their own rights, here are five takeaways from the Summer Olympics.
Musk's X turns into a political battleground: Despite Trump's return, political advertisers are cautious about re-engaging.
As the EU enforces strict AI rules with severe penalties, US companies may cut features or scale back operations in Europe, hindering the region’s AI competitiveness.