Chinese retailers may cut ad spending under new tariffs: US tariff crackdown could impact Temu and Shein's ad investments, reshaping the digital ad market.
It would likely face similar adoption struggles to PayPal’s stablecoin, and the timing may lessen its revenue opportunities
Amazon’s genAI push continues with new seller tools: The retailer released Project Amelia, an AI assistant to help sellers with queries and troubleshooting, alongside other features to improve the merchant and customer experience.
MrBeast’s season of scandal dampens Prime Video’s game show plans: A class action lawsuit alleges sexual harassment on the set of a game show aimed at young audiences.
There are, however, still many unknowns—like how interest-bearing loans will be treated
GM drivers can access Tesla chargers, Norway races ahead in EV sales, and VW struggles with recalls, highlighting both rapid progress and significant challenges in the global EV shift.
MOs are under increasing pressure due to greater scrutiny and accountability for ROI; the need to balance creativity with revenue growth; and the rapid pace of technological, market, and consumer changes
Senators target misleading drug ads on social media with new legislation: We examine the ramifications for marketers and ad agencies who are part of the health influencer economy.
23andMe’s board resigns: After years of ill-fated endeavors, the en masse resignation marks the latest blow to 23andMe, which has been hemorrhaging cash and yet to turn a profit.
Express Scripts sues the FTC: The pharmacy benefit manager is demanding the retraction of an agency report critical of pharma’s middlemen. Even if that happens, the damage to PBMs’ reputation is done.
YouTube claims 10.4% of daily time spent with TV in the US, according to July 2024 data by Nielsen.
With six months to comply or face a formal inquiry, Apple must open its walled garden, putting its privacy defenses at odds with regulatory pressure.
Amazon turns to TV to promote third-party sellers: The retailer’s new “Shark Tank”-like competition show will likely boost sales and put a friendly face on the Amazon brand.
With digital twins ready to revolutionize 24/7 sales, RepAI faces the dual challenge of customer AI distrust and ethical concerns.
YouTube overhauls TV app to compete with streamers: New features like episodes, previews, and subscription tools aim to boost creator monetization and rival platforms like Netflix and Disney+.
The Kids Online Safety Act advances in a contentious vote: The regulation would force social media companies to restrict certain content for minors, but much is up for debate.
Olive Garden inks delivery partnership with Uber following parent Darden Restaurants’ poor quarter: The company missed sales and earnings expectations as consumers cut back on restaurant visits.
New AI tools promise to boost Shorts content, but a flood of formulaic videos could make creators disappear in the algorithm noise.
Its silent data collection for AI training stirs concerns over how platforms prioritize corporate gain over user rights.
69% of US agency and marketing decision-makers measure the success of retail media campaigns through return on ad spend (ROAS) or incremental ROAS, according to July 2024 data by Quartile and NewtonX.