Lowe’s retail media network rebrand isn’t signaling a new identity, but a confirmation of the relationship it's built with its advertising partners.
American Express is expanding Amex Offers, which allows advertisers to serve card holders tailored deals. The expansion comes on the heels of Chase and PayPal launching financial media networks (FMNs), a trend we expect will continue.
Refusals by the popular apps Procreate and Halide to adopt AI reflect artists’ fears and growing anti-AI sentiment in the creative community. This backlash could shape the future of digital art in marketing and advertising.
Amazon tests removing product reviews and ratings from search: The retailer claims it will enhance the browsing experience, but it creates friction for the majority of shoppers who rely on customer feedback.
Beauty brands experience stiff headwinds as Chinese consumers pull back: Estée Lauder, L’Oreal, and La Prairie maker Beiersdorf need to find new ways to drive growth amid the challenging landscape.
Circle K’s owner makes a major play to broaden reach: Alimentation Couche-Tard’s bid to buy 7-Eleven’s parent would create a retail colossus with more than 100,000 stores.
Digital grocery sales growth accelerated in July: Promotions from Walmart, Instacart, and Amazon pushed delivery sales up 22% YoY, but consumer interest may dry up as the discounts do.
AI Overviews aren’t meaningfully changing publisher traffic: Q2 results from major publishers show less impact than expected, but it could still be a future threat.
CTV ad spending has been booming, but not by nearly enough to keep up with consumer behavior.
Traditional radio struggles as yet another major station changes format: The broader decline continues in the face of digital competition.
Fubo chairman’s Roku-backed bid for Paramount could alter streaming industry: Potential acquisition targets sports synergies.
The Harris campaign will prioritize CTV ad spending over linear: The shift is significant, mirroring linear TV’s declining share of the ad spend pie.
2025 Upfronts will see Nielsen and competitors square up: Nielsen is combining big data with panel measurement for all local currencies starting in January.
Q1 closures jumped 60% YoY as VC activity shrank, signaling unrelenting strain on startups and more acquisitions ahead.
With some regions experiencing prolonged AT&T internet outages, a worker strike threatens to exacerbate the company’s service challenges.
AMD will acquire ZT Systems for $4.9 billion to enhance its data center capabilities and compete with Nvidia in the AI server market.
58% of brands and 51% of agencies would like to see retail media-like offerings from verticals beyond retail, according to Q4 2023 data from Criteo.
Walmart's ad business drives 26% revenue growth: Walmart Connect leads with 30% increase, outpacing Amazon's ad unit.
From the staying power of self-checkouts to the growing integration of mobile, here are three trends shaping the way consumers are completing their in-store purchases.