Search ads launch on TikTok: The keyword-based feature enables brands to reach users during searches, aligning ad efforts with user intent and behavior.
As open banking nears, financial institutions should be thinking about its impact on customers who likely bank elsewhere, too.
Temu pitches Amazon sellers amid growing headwinds in the US: The retailer is recruiting local merchants to offset the impact of the de minimis crackdown, but a slowdown in customer growth poses a bigger challenge.
Coca-Cola’s latest effort to win over Gen Z consumers falls flat: The company discontinued its Spiced flavor—which isn’t spicy—after just six months due to lackluster sales.
FTC sues drug middlemen for artificially inflating insulin prices: FTC Chair Lina Khan is coming after pharmacy benefit managers while delivering a shot across the bow to the entire pharmaceutical industry.
FDA approves AstraZeneca’s flu vaccine for at-home administration: But we’re not certain FluMist’s convenient nasal spray format gives it enough of an edge over traditional vaccines to drive adoption among vaccine hesitant Americans.
Advocate Health cancels liens, forgives medical debt of thousands: The health system’s abrupt decision to forgive patients’ debt is a play to save face after the results of an eye-opening investigation were published.
Meta Connect focuses on AI-driven ad tools: The event will highlight how AI advancements will enhance ad targeting and boost time spent on Meta's platforms through immersive experiences.
Adding to its suite of customization tools, the use of AI could help enhance subscriber interest amid price hikes and provide personalized music suggestions.
Streaming investments drive Paramount’s layoffs: the company struggles to balance growing debt with declining traditional TV ad revenues.
A lot has changed for Levi Strauss since 2022: That’s why it makes sense for the retailer to pull back from its previous CEO’s 2027 revenue target of $9 billion to $10 billion.
The push against Chinese and Russian parts for connected vehicles stems from security concerns, and could complicate operations for manufacturers that rely on foreign components.
Companies like Microsoft, Apple, and Meta are integrating AI across their ecosystems. Google is tapping its cloud services user base to dominate mainstream AI, accelerating adoption.
More than double the percentage of marketers worldwide say their primary goals on YouTube are top-of-funnel, driving brand awareness, versus bottom-of-funnel, driving conversions, per August 2024 data by the Influencer Marketing Hub.
In part one of this two-part podcast episode, we discuss some medium-term predictions that are too specific to be 100% certain about but could still come true, including: why the sentiment towards GenAI might turn, what to expect from Google’s new consent workflow now that it is not phasing out third-party cookies from Chrome, and why Tubi might be about to leapfrog Hulu, Disney+, and Peacock. Tune in to the discussion with host Marcus Johnson, and analysts Ross Benes, Evelyn Mitchell-Wolf, and Max Willens.
Google faces its second antitrust trial, with the US Department of Justice (DOJ) alleging the tech giant has illegally monopolized the ad tech space. The case, which began September 9th, centers around Google's dominance in online advertising technology.
Search is an integral part of the customer journey—and genAI is a potential game changer. Online shopping is one of the most viable use cases for consumer-facing genAI.
Spend from current retail media network (RMN) advertisers is showing signs of cooling, forcing RMNs to look to non-endemic advertisers outside their existing ad networks for new ad dollars.