TikTok is becoming a key news source for Gen Z, with more young people using it for news than traditional media.
H&M looks to occupy the middle ground between Shein and Zara: The retailer’s turnaround hinges on its ability to offer fashion-forward designs at a wide range of price points, and improve the in-store experience.
Under DMA pressure, Apple will let users delete Messages, Safari, Photos, and the App Store. A more customizable experience could have financial repercussions for Apple.
AWS’ CEO said developers won’t do coding work once genAI advances. For now, AI’s coding needs substantial human oversight.
In today's episode, we discuss when big tech's AI investments will pay off, the many ways AI is overrated, and how likely it is that we are heading towards an AI bubble. Tune into the discussion with host Marcus Johnson, and analysts Grace Harmon and Gadjo Sevilla.
Gen Zers are more than twice (42%) as likely than the average (20%) to buy holiday gifts directly through social media in 2024, according to May 2024 research from Basis Technologies and GWI.
In the short-term, SEO professionals shouldn’t stress about the Google antitrust results. This outcome is a big deal for Google but won’t change marketers’ day-to-day workflows. “No court can magically shift a market where Google controls 95% of search,” said Dr. Pete Meyers, principal innovation architect at Moz.e Microsoft and AT&T. There’s no clean way to split off text ads from core search,” he said.
Meta rolls out Threads cross-posting globally: Integration will undoubtedly boost content sharing but risks diluting platform identity.
BNPL providers have been flocking to travel to maintain payments momentum as the BNPL industry’s growth slows
Integrating the tech into crypto apps could make it easier to make payments, but winning consumers will still be a challenge
We could see more consolidation in the BNPL industry as weaker firms shut down in the wake of slowing growth
Canada’s two main railroads locked out over 9,000 employees: The labor stoppage could cause major supply chain disruptions at a critical moment for retailers.
YouTube Shopping broadens affiliate opportunities with expanded Shopify partnership: The move allows creators to partner with thousands of brands, which could give the platform’s commerce efforts a much needed boost as it tries to narrow the gap with TikTok.
Walmart partners with Burger King to beef up Walmart+ perks: While the retailer focuses on appealing to its core customer base, Amazon makes a move for holiday and grocery sales.
Inclusivity sets new standard at Olympics: Study reveals event’s ads outperformed on brand impact; the Paralympics is brands’ next chance at bat.
Streaming upfront gains dwarfed linear: Streaming saw a 35% jump in Upfront commitments as ad-supported tiers surge
Coupons play a bigger role in purchasing decisions as consumers become increasingly value-conscious. More than a quarter (26%) of US adults are using more coupons this year because of the state of the economy, according to July 2024 data by Prosper Insights & Analytics and the National Retail Federation. Here are five stats to better understand how and where consumers are seeking savings.
Peloton posted modest growth in FYQ4: That’s the first gain since the 2021 holiday quarter and a sign the company may be turning a corner as it shifts focus to its bottom line.