This could not only impact its market share in the debit card industry and cut into its margins—it may also hurt Visa’s brand in the court of public opinion
Disney+ begins its password-sharing crackdown: The change will give a lengthy boost to ad-supported subscribers, heating up the streaming race.
Looma secures $10 million to expand its in-store media platform: Funding reflects broader industry shift toward in-store retail media as brands seek dynamic in-store engagement.
Retailers adjust China strategies to coax cost-conscious shoppers to open their wallets: Ikea and Pizza Hut will open more small-format stores to reach new customers, while H&M set up shop on Pinduoduo and Douyin.
Most patients are anxious before going to the doctor: But they settle in once they’re in the appointment. We explore how healthcare marketers and providers could use these patient sentiments to their advantage.
9amHealth, Instacart tackle obesity with healthy food and GLP-1s: We think that employer and health plan customers will be pleased with the program’s less costly approach than prescription weight loss drugs alone.
Global consumers feel pressured by society to improve their well-being: Marketers have a unique opportunity to re-write the narrative of the well-being space with a lighter spin.
As 2024 heads into the last quarter, the tech and media landscapes face pivotal shifts. From a potential AI backlash to new Google consent workflows, and TikTok’s future, these medium-term predictions, shared by our analysts on a recent two-part episode of EMARKETER’s “Behind the Numbers” podcast, spotlight the challenges and opportunities that may lie ahead.
Meta’s Orion glasses could redefine wearables: Zuckerberg’s vision for a smartphone-free future is clear, but Orion’s massive $10,000 production cost stands in the way of mainstream success.
LG brings ads to CTV screensavers: The rapid pace of new ad space on CTVs reflects a race for ad dollars.
Capri blames Michael Kors’ decline on excessive discounting: The luxury brand’s attempt to stay competitive by slashing prices hurt its cachet and handed momentum to labels like Coach.
On today’s podcast episode, we discuss what to make of former Apple Chief Design Officer Jony Ive working on a new AI device, what an AI model with “reasoning abilities” can actually do, and whether Ilya Sutskever’s new AI startup can create safe superintelligence. Join host Marcus Johnson, along with analysts Jacob Bourne and Grace Harmon, for the conversation.
Content creators gain access to OpenAI’s training data: Legal battle over unauthorized use of copyrighted content could set industry-shaking precedents.
X releases first post-Musk transparency report: Platform seeks to reassure advertisers with increased content moderation and government compliance.
23.8% of US consumers say they’ve spent between $2,500 to $5,000 on online shopping throughout the year, per June 2024 data by Narvar. Another 22.6% spent upward of $5,000.
Reddit hires new CRO for expansion: Romoff tasked with driving ad revenue and improving ARPU.
There’s a mismatch between the operational benefits banks hope to gain from genAI and how they’re allocating their genAI spend.
Today’s consumers have high expectations of brands and retailers. They want to shop seamlessly across digital and physical channels, they want to get from inspiration to purchase as quickly as possible, and they prioritize value above all else.
YouTube is doubling down on social connectivity and AI tools to stay competitive with rivals like TikTok and Meta. The platform’s new suite of features introduced last week include Communities, a fan’s ability to boost creators’ videos, generative AI (genAI) video tools, and gifting. These innovations mimic what’s working on other social media platforms as YouTube seeks to remain social even as it builds out its connected TV business.
Snapchat beat both TikTok and Instagram in creator-driven shopping