Targeting consumers is only half the battle for advertisers: Brands need to make sure their own services are quick and easy to use, lest they lose crucial consumers.

Video has emerged as the most effective type of B2B marketing content and is a key component in the marketing distribution mix, ranking a close second to social media content.

Starbucks was once considered the go-to “third place” where people could relax, work, and socialize over a cup of coffee. However, the rise of mobile ordering has compromised the company’s core identity, our analysts said. In North America, Starbucks saw a 6% drop in foot traffic, and a 2% decline in same-store sales YoY, according to its July earnings call.

Loblaw leans into value: The Canadian grocer is testing a new discount store format called no name that features a limited selection of items to appeal to cost-conscious consumers.

Groups for patients with rare diseases have mixed feelings about Big Pharma: We explore how pharma marketers can better support patients who have uncommon medical conditions.

GLP-1s found to reduce the risk of diabetes: Lilly and Novo want the medical community to know that their blockbuster drugs work best when used over a long time.

MA plans score higher than commercial insurance on customer satisfaction: MA insurers that prioritize aspects of the customer experience seniors value the most will maintain their competitive edge.