Instagram will surpass Facebook to become the largest social ad business in the US, a development that might have been hard to fathom when Facebook bought Instagram for $1 billion 12 years ago.
India’s government considers new subsidies, reduced tariffs to boost local production: The measures will make the country more attractive to manufacturers looking for China alternatives.
Anthropic reaches a settlement with music publishers: Its agreement with Universal Music Group and others offers hints at AI’s future.
Consumer-facing features like Samsung’s Vision AI are enhancing consumer AI accessibility—reshaping content discovery and opening new advertising strategies.
Easing AI regulations could unleash unprecedented investments. But it also raises ethical concerns that policymakers must balance with growth.
Disney acquires Fubo, clearing Venu Sports’ troubled launch: The deal hints at future media mergers and sets the stage for a streaming shakeup.
Comcast’s streaming ad platform aims for SMBs: Universal Ads will launch with partners like Roku and WBD as competition for SMBs increases.
Amazon challenges TV giants: Prime Monday upfront slot showcases NBA rights, aiming for $750 million in ad revenues from streaming sports
Smart glasses will likely steal the show as neural tech fuels the convergence of wearables and spatial computing.
77% of executives expect AI to drive innovation but may lack the infrastructure and training needed to capitalize on AI’s potential.
As cookies face an uncertain future, marketing leaders have shifted away from creating data-gathering strategies and are exploring how to better utilize the data they have. In February 2022, 58.3% of CMOs said their company had created a stronger data strategy to capture better information, compared with 41.9% who said the same in September 2024. In addition, fewer CMOs are offering customers incentives to provide access to their data (down more than 8 percentage points).
3 2024 retail misconceptions: Retail media, QR codes, and microcommunities Brands and retailers got a lot right in 2024. Commerce media expanded further into non-retail channels like payments and travel. Brands found their own voices on TikTok. And in-person events helped drive traffic to stores. But the year also came with a number of lessons for retail. Here are three misconceptions retail experts noticed in 2024, and how brands can get them right in the 12 months ahead.
Every platform is preparing for a TikTok ban. Every social app is now a short-video platform. Some are also combining short, long, and live video into one TikTok-like feed.
Wells Fargo uses free cooking demos to build relationships with Latinos: After hosting its first cooking demonstration and financial literacy course in East Harlem, NY, the bank plans more.
Accused of recording private chats for targeted ads, Apple denies wrongdoing but risks tarnishing its privacy-first image.
Sezzle faces an uphill battle competing against larger players like Affirm and Klarna
Amazon isn’t taking Temu’s attempt to lure its sellers lightly: The retailer is offering China-based merchants incentives to drop Temu listings, an approach that led Anker to pull its products.
The tie-up will bring the BNPL provider to a bevy of merchants’ checkout pages—whether they like it or not