Instagram shoppers and millennials are top spenders. TikTok shoppers buy most frequently. Gen Z has mixed habits on Facebook and Pinterest.
Affirm Card once again propelled the fintech’s growth. Affirm predicts rate cuts will give it an added boost
The one-click checkout experience is setting itself up for growth thanks to big-name partnerships like this one
Macroeconomic headwinds drive shoppers to hunt for a deal: Off-price retailers like Nordstrom Rack, Burlington, and TJX are thriving amid the current climate.
Lower-income consumers feel pinched: That’s a challenge for Dollar General given that about 60% of its sales come from households earning less than $35,000 per year.
Is AI replacing jobs? Klarna says yes: The company plans to cut 1,800 more jobs after a year of aggressive cost-cutting.
NPS keeps losing traction as the primary metric for customer experience: Even its originator, Bain, seems to be wondering whether the Net Promoter Score has outlived its usefulness.
Victoria Beckham sales defy luxury slowdown: The fashion and beauty brand reported a third consecutive year of double-digit growth after making strategic pivots and injecting millions into the business.
Best Buy’s comparable tablet and computing sales grew 6% in Q2: That’s a promising sign for the retailer, which has looked to AI-powered PCs and other technology, to help turn its fortunes around.
New data raises concern about FDA-cleared AI medical devices: Many devices received the FDA stamp without clinical validation. We unpack why FDA approval alone won’t be enough to secure buy-in from end-user clinicians.
Many seniors’ Rx costs will plummet thanks to Inflation Reduction Act: But the projected savings aren’t great for the future of the Medicare program.
Express Scripts removes branded Humira from formularies in 2025: Here’s why the PBM’s move isn’t just a play to lower drug costs for patients but an avenue to drive further profits for parent Cigna.
Healthcare ads show strong vital signs: Industry KPIs illustrate sector’s progress in engaging audiences with high CTRs.
Next year, US monthly social network users will reach 236.4 million, exceeding the 228.6 million linear TV viewers, according to our June 2024 forecast.
Here are some CTV tools helping marketers keep up.
A major service failure hasn’t hurt CrowdStrike’s earnings yet, but looming legal claims from Delta could test its resilience and customer loyalty.
Name, image, and likeness deals keep attracting brands to college sports: Powerade signed 35 college athletes and struck a deal with March Madness.
Even with $30 billion in Q2 revenue, Nvidia's shares drop as fears about AI market stability and chip delays unsettle investors.
Publishers reject free content scraping, highlighting a pushback against Apple’s AI data strategy in favor of profitable deals.
Since Q3 2023, Google has seen double-digit worldwide digital ad revenue growth—more than doubling that of Microsoft’s, according to the companies’ earnings.