Google replaces a longstanding video format with AI: Video Action Campaigns will be folded into Demand Gen, which relies heavily on Google AI.
Snap mulls an app redesign and looks to smaller advertisers: In a letter to employees, the CEO blamed several factors for slow ad growth.
The Dutch Data Protection Authority fines the company €30.5 million for illegal data scraping, signaling tougher enforcement of GDPR laws.
“A Minecraft Movie” flexes video games’ box office potential: The film arrives after a string of highly successful, family-focused adaptations of games.
On today's podcast episode, we discuss the main factors that will impact this year's holiday sales, why shopping in-stores will be more of a priority, and how last year's mobile commerce tipping point trend will continue. Listen to the conversation with our analyst Sara Lebow as she hosts analysts Sky Canaves and Zak Stambor.
While luxury sales are slowing as consumers flock to cheaper retailers for apparel, beauty, and other goods, luxury retailers with off-price brands, like Neiman Marcus Last Call and Nordstrom Rack, are seeing store visits climb.
Can vintage sneakers help Walmart change consumers’ perceptions of its brand? That’s the question it aims to answer after it partnered with StockX in its latest move to grab share from Amazon.
Dick’s Sporting Goods hit a home run in Q2: While the retailer’s comparable sales and bottom-line results soar past expectations, the company is cautious about the back half of the year.
By ruling the deal a quasi-merger, the UK watchdog suggests Big Tech’s talent acquisitions may not always harm competition.
New genAI features drive a steep price hike, risking backlash from users who joined for affordability.
A record $278.9 billion loss in market value highlights growing investor concerns over AI profitability and regulatory pressure.
This year, mobile commerce has not only broken records, but also continued to solidify itself as a driving force behind ecommerce growth. More than two-thirds (67.4%) of the US population will be mcommerce buyers this year, spending $534.8 billion on their mobile devices, per our July 2024 forecast. Here are five key stats that underscore the expanding mcommerce opportunity, plus ways for brands and retailers to capitalize.
Top US advertisers have seen their CMOs’ tenures shrink from nearly four years to three years over the past decade, according to April 2024 Spencer Stuart research. This decline stems from increased public scrutiny, pressure to drive revenue growth, and an ever-expanding set of responsibilities.
While the Basel III proposal floats in limbo, it was business as usual on the annual stress tests, which found that US banks could indeed withstand a severe recession.
Shopping has spread across the entire social ecosystem. Our survey of social shoppers found that the kinds of goods and services people buy differ meaningfully across the platforms.
Instagram brings brands into the group chat: Channels feature offers brands a more intimate way to engage, but conversion success is uncertain.
They’re supporting candidates on both sides of the aisle to secure favorable regulations next year
Payment providers aren’t backing down from crypto payments despite minimal adoption