Contrary to popular belief, not every creator has a podcast. But those who do are a driving force behind the roughly $1.50 billion US creators will generate from digital audio distribution channels this year.
The Trade Desk is developing a CTV operating system: Its ambitions could trigger a new age in CTV advertising and potentially upend the balance of power.
Tailored emails drive engagement: Industry KPI data shows that journey-, behavior-, and attribute-based personalization vastly outperform generic emails.
Biden administration puts airlines’ loyalty programs under the microscope: The probe, which examines how carriers devalue points that consumers have earned, could send ripple effects across other industries.
Integrated AI services across devices could supercharge iPhone sales and subscriptions.
Google expands its virtual try-on tool to dresses: The genAI-powered technology is a powerful weapon that can boost engagement and make shoppers more likely to click the buy button.
The CMA’s provisional ruling adds to mounting US and EU investigations that could reshape Google’s ad business.
OpenAI is prioritizing real-world feedback and safety precautions over rushing the text-to-video tool’s release
When it comes to retail memberships, Amazon is the leader, boasting 97.2 million household Amazon Prime members across the US, nearly three-quarters of the country’s total households, per our forecast. Taking a page from Amazon’s playbook, retailers like Walmart, Best Buy, and Target are using their own members-only sales events to build out their retail memberships.
Reddit was the fifth highest-visibility domain in Google’s organic search results in July 2024, up from No. 68 in July 2023, according to Sistrix. And since going public in March 2024, the company has introduced new ad products and search improvements.
YouTube expands content safety for teens, parental controls: The platform is taking extra steps to protect minors in Europe as its rivals face major penalties.
Netflix’s emissions goal provides insight on brand activism: Consumers are increasingly demanding that brands take steps to reduce environmental harms.
Verizon will gain crucial fiber assets, but regulatory hurdles could hinder its plan to outpace rivals.
In a recent case study, three banks shared their strategies for saving and maximizing their marketing budgets.
J.Crew turns the page back to its golden era: The preppy apparel retailer is resurrecting its print catalog to capture shoppers’ attention offline.
X faces ad revenue crisis: Over 25% of advertisers plan cuts by 2025 due to brand safety concerns and erratic management.
The strong rewards proposition can grow PayPal’s debit volume, but the cost could hurt the company in the end
The innovative cross-sell play can tie customers closer to the brand, but the card faces steep competition