73% of US Gen Zers say they make online purchases from creators, compared with 66% of millennials and 59% of adult consumers overall, according to June 2024 data by LTK.
For Fed’s rate-cutting, the question is how much and how soon: Central banks in Canada and elsewhere have forged ahead of the US in adjusting their monetary policy to reflect easing inflation. That’s set to change next week.
China and the US are so far in front that the status quo at the top will likely remain the same for decades to come.
Amazon didn’t waste time weaving ads into genAI search results: Just a few months after rolling out the Rufus chatbot, the retail giant is testing tailored ads based on search terms and context.
The Ontario financial regulator has warned consumers about a website claiming to be a credit union in Ottawa.
The actor’s appeal across generations can help attract users for the company’s debit card and in-store offerings
It’s a concerning buildup for one month, but it merits some skepticism—consumers may be faring better than one data point suggests
The retailer’s Great Value branded products are now harder to sneak by self-checkout thanks to barcodes embedded in their packaging
Privacy Sandbox transition poses steep costs: Smaller advertisers are concerned that moving away from cookies could leave them behind.
Sustained ad industry job losses don't signal a crisis: Sector employment is still about 100,000 jobs stronger than in April 2020.
Podcasts surge in B2B marketing: 36% of B2B marketers plan to use them, citing flexibility and trust-building attributes.
Dollar store consumers, especially lower-income households, are facing financial difficulties, relying on credit cards to cover necessities. Retailers like Dollar General and Dollar Tree are focusing on pricing and promotions to keep customers shopping, but there has been a decline in discretionary spending from middle- and high-income consumers, who may be turning to mass retailers like Walmart.
Tesco’s newest venture takes aim at Ocado: The UK grocer’s Transcend Retail Solutions division aims to help international supermarket chains develop their ecommerce operations.
Amazon Fresh doubles down on affordability as shoppers focus on cost: The retailer will roll out Prime-exclusive discounts on over 3,000 products and a new private label as it tries to narrow the gap with Walmart.
Apple unveils new Apple Watch feature that detects sleep apnea: The timing of the feature’s unveiling could be the spark Apple needs to reignite its stagnating device business.
AI chatbots help busy healthcare providers communicate with patients: Consumers would rather engage with AI than wait on hold for a human. But many are concerned with the tech’s reliability and ability to protect their data.
Biden Administration’s final rules aim to boost mental healthcare parity law: But with no new enforcement mechanisms in place, we’re bearish on their ability to improve patients’ access to mental healthcare in a meaningful way.
On today’s podcast episode of The Banking & Payments Show, we discuss financial media networks, identifying what they are and why financial institutions are creating them.
The number of streaming services with at least $1 billion in US connected TV (CTV) ad revenue is set to quadruple from 2020 to 2026, per our March 2024 forecast. The boom isn’t without its growing pains, though. Advertisers still need to face confusion with fragmentation, unreachable audiences who pay for ad-free streaming, and problems with campaign measurement. We delve into these three challenges and provide solutions.