Insurers will lead the financial services pack on digital ad spend in 2024, buoyed by healthy profits. But a looming climate crisis will make their ad spend bonanza short-lived.
The company argues that splitting key services like Chrome and Android would hurt consumers, raise costs, and stifle innovation in tech sectors like AI.
The boom times for ecommerce and retail have largely passed. “It’s going to be harder [for retailers] to identify pockets of growth and opportunity. But, the good news is that it’s not going to be that roller coaster of demand fluctuations that has been challenging for retailers to navigate over the last couple of years,” our analyst Blake Droesch said.
Over 31 million user records are compromised, exposing the widespread vulnerability of online platforms in an era of escalating cyber threats
Automated moderation systems on Instagram and Threads are deactivating accounts and mislabeling content, sparking user frustration.
21.5% marketers are confident last-click attribution is a reasonably accurate reflection of a platforms’ long-term impacts on business, according to a survey by EMARKETER in partnership with Snap.
Marketers know the basics for reaching Gen Z: They like authenticity, they cringe at highly curated content, and they prefer raw, honest content from their favorite creators. So why are some brands still getting advertising to Gen Z wrong?
Walmart’s adaptive retail strategy is heavy on genAI, AR: The retailer is relying on the technologies to deliver personalized experiences, engage Gen Z, and improve customer service.
If the DOJ breaks up Google, who would be king of search? A filing hinted at a potential breakup, but political uncertainties could slow plans.
Dissatisfied with high prices and lackluster AI features, companies are looking to alternatives like Google’s NotebookLM for better value
Prime Big Deal Days spurs consumers to shop on a random Tuesday in October: Amazon’s event drives shoppers to spend, even if most aren’t buying holiday gifts.
Pop-ups are no longer low-cost attention-getters: Rising costs and low vacancy rates are forcing brands to look for new tactics to build buzz on a budget.
Meta unveils creator features at AWNY: Advertisers will be able to forge stronger relationships with creators and rely on their image.
B2B social ad spending will account for nearly half of B2B digital ad spending in 2024, at 46.3%.
While the tool boosts security camera convenience, Amazon must overcome past privacy violations to win customer confidence.
On today's podcast episode, we discuss the places throughout the purchase funnel where retailers and brands are leaving revenue on the table. Listen to the conversation with our analyst Sara Lebow as she hosts director of Briefings Jeremy Goldman and analyst Sarah Marzano.
Shein’s UK revenues soar while the wait for IPO drags on: The fast-fashion retailer’s success has come at the expense of companies like Boohoo and Asos.
The failed breach signals growing cybersecurity threats for US AI firms as geopolitical competition over AI technology heightens.
In today's episode of The Banking & Payments Show podcast, we will be discussing the potential risks that AI poses to financial institutions. In the 'Headlines' segment, we will examine an article from BBC.com titled "Could AI Trading Bots Transform the World of Investing," which discusses risk-related issues such as AI bots making financial decisions autonomously. In the 'Rankings' segment, we will rank the 5 AI risk categories that financial institutions must address in terms of importance. Join the conversation as host Rob Rubin chats with analysts Jacob Bourne and Grace Broadbent.