This deal is a setback for Barclay’s push into the US market and a major win for Citi.
Despite its popularity, TikTok’s ad revenues are relatively small compared with those of the social behemoth Meta. But CPMs on TikTok are inching closer and closer to Meta’s each year, per our forecasts
Around the same time the Department of Justice recommended a judge require Google sell Chrome, rumors stirred about OpenAI launching its own browser. If the DOJ's recommendation becomes a reality, a forced Chrome sale would pave the way for another browser to compete for its users.
EU considers new measures to curb Chinese ecommerce influence: Officials are trying to stem the tide of unsafe products and protect local retailers.
Amazon offers $25 flights to young adult Prime members: The perk, available for the second-straight year, is one of many ways the retailer aims to hook shoppers on Prime.
Edelman wants to rely less on top-funnel brands: Layoffs show the company attempting to diversify revenues and meet demand for marketing services.
TikTok integrates with Nielsen ONE: Advertisers can measure and compare campaign performance across digital, linear TV, and CTV platforms.
As the digital grocery landscape grows more crowded, retailers must meet consumers' expectations around product selection, mobile app features, and fulfillment. “Digital grocery is no longer an emerging category,” said our analyst Blake Droesch. “It’s grown really fast over the last couple of years, and the market is pretty mature at this point.” Here are three ways retailers can stay competitive, according to our Digital Grocery Opportunity report.
Sales picked up at Dollar Tree and Dollar General in Q3: The companies both see a clear path forward by revamping their stores and merchandise mix.
Kroger’s private labels resonate with shoppers: Growth outpaced national brands during the quarter and helped the retailer stand out.
Dr. Oz could be investigated for violating FTC influencer marketing guidelines: A consumer advocacy group triggered the investigation. We examine the complaints and explore what this scrutiny means for healthcare influencers.
Patients overspent on GLP-1 meds by $200M in the past year: Lower prices for weight loss drugs are possible, but it’s up to stakeholders in the pharma industry to direct consumers to Rx savings tools and resources.
UnitedHealthcare CEO fatally shot, consumers react harshly: The social media discourse around Thompson’s death shows that consumers have reached their boiling point with health insurers.
On today's podcast episode, we discuss what might happen to just a select few traditional media companies, what AI rules might look like, and how a Trump presidency will affect the US ad market. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Gadjo Sevilla, and Vice President of Content Paul Verna.
FreeWheel debuts contextual marketplace: New tech enables privacy-friendly, precise ad targeting for streaming TV by analyzing video content in real time.
Vodafone and Three’s £15 billion merger forms the UK’s largest mobile operator, reflecting a telecom consolidation trend and potential regulatory leniency on major M&As.
As publishers battle declining revenues, deals with AI firms like OpenAI and Perplexity provide new income streams—and a seat at the table in shaping the industry’s future.
Google loses key talent behind its AI-powered note-taking tool as former team members chase startup dreams and the chance to outpace their former employer.
CTV manufacturers don’t mind selling at a loss: High market penetration leads Vizio and others to turn to advertising’s lucrative potential.
Joe Rogan dominates spotify charts again: The podcaster remains a cultural touchstone for young men and politically diverse listeners.