A winning loyalty strategy isn’t just about short-term wins like lifting sales; it’s about building a long-lasting relationship and boosting customer lifetime value. Here are three ways brands can build long-term loyalty.
TikTok is dealt a brutal legal blow: 14 states sued the company for harming minors, adding to its enormous pile of litigation and brand safety controversies.
Amazon’s MX Player acquisition reignites the battle for Indian consumers: $100 million purchase gives Amazon ownership of the largest free streaming service in India.
Logistics startup Auger raised $100 million: Former Amazon and Flexport exec Dave Clark is launching the company, which will use AI to help clients make key supply- chain decisions.
As younger generations use the P2P app for more of their banking needs, it’s still missing key financial services.
Record APRs are putting off consumers—we look at what this means ahead of issuers’ earnings later this week.
Walmart rolls out series of initiatives to attract customers to its stores and boost ecommerce business: The retailer is opening a cashierless Sam’s Club store, adding pet care centers, and automating more distribution centers.
Meta enhances ad tools with AI: New video and image features improve ad performance, boosting engagement and advertiser ROI.
Over half (56%) of US grocery retail executives are concerned about competition from internet grocery stores (like Thrive Market or Fresh Direct), according to a June 2024 survey from Deloitte. Nearly as many (53%) are concerned about third-party grocery shopping apps like Instacart or DoorDash.
While Instacart’s Caper Cart offers promising features, the high upfront costs and potential to over-saturate consumers with ads may deter retailers from fully adopting this technology.
PepsiCo takes steps to evolve its portfolio toward health and wellness: The company sees an opportunity to appeal to younger consumers who prefer eating small portions throughout the day.
Biogen, Talkiatry offer services to patients with postpartum depression: We examine whether drugmaker-telehealth tie-ups are what’s best for patients.
Activist investor takes $1B stake in Pfizer, eyes a performance turnaround: But to the drugmaker’s credit, its plan to diversify the therapeutic areas it will focus on moving forward should place it in line with investors’ expectations.
Patient care is being disrupted by cyberattacks: Cyberattacks aren’t just causing financial disruptions—they’re causing real patient harm, too.
Amid restructuring efforts in 2024, US ISPs might have deprioritized security, potentially leading to heightened scrutiny and financial penalties if security failures are uncovered in wake of recent hacks
Amid industry layoffs and closures, Blizzard needs Vessel of Hatred to reignite interest in Diablo IV and maintain its strong position in the gaming market.
A US ruling requires Google to abandon exclusivity practices, potentially empowering smaller developers to enter the Android app market more easily.
We explore how leading financial services companies are using it to improve efficiency and the customer experience.
Chinese consumer spending dipped below pre-pandemic levels during Golden Week holiday: While there were some positive signs—including higher daily spending—sentiment remains subdued, which could bode ill for Singles Day.