Consumers are constantly discovering new products, but actually getting them to buy is a different story. Advertisers must ensure product information is accessible everywhere, as consumers use multiple channels for discovery, research, and purchasing products. Here are five key stats to know about the shopping journey.
Google is rolling out new features for its AI-powered Performance Max advertising platform, giving marketers more control over their campaigns and deeper insig
Their end goal differs slightly from smaller FIs that often strive to stay competitive or fill digital gaps.
German ecommerce sales rose 1.1% last year: That’s the first growth in several years despite a tough economy and consumers’ overall gloominess.
Delinquencies slightly improved for both issuers, but Discover’s card volume fell behind
Ally faced difficulties as consumers with lower credit scores bore the brunt of financial stressors
The tie-up can help attract younger travelers and aids in Venmo’s monetization journey
The UK retail landscape looks increasingly bleak: Sainsbury’s and Primark owner AB Foods add to the chorus of retailers bracing for a slowdown.
Amid leadership upheaval and falling stock, it could be an attractive target for Amazon or Spotify, which could benefit from Sonos’ hardware expertise.
Gen Z struggles to manage health and wellness: They understand the importance of taking health into their own hands but fail to deliver good results. We explore how healthcare marketers, providers, and insurers can arm this generation with the necessary support.
Google DeepMind expects AI-designed drug trials to start this year: While the jury is out on how effective the tech is at accelerating drug discovery, that hasn’t stopped pharma companies from pursuing tie-ups with the firm to do just that.
Sanofi’s Opella secures FDA nod to pursue OTC Cialis study: If Cialis’ shift from a prescription drug to over-the-counter product comes to fruition, both consumers and D2C retailers could benefit.
After more than a decade of healthy, double-digit compound annual growth, ad spending on digital audio services slowed dramatically in 2023, downshifting the space into a new era
Connected TV (CTV) and streaming services will make new inroads this year to further capture audiences and enhance offerings to marketers. Precise measurement and predictable buys are giving those that opted out of linear TV the confidence to invest in streaming.
As US regulators ease Big Tech scrutiny, the UK is intensifying investigations into Apple and Google’s duopoly, potentially reshaping how these companies operate abroad.
Infinite Reality’s latest move suggests the metaverse isn’t done just yet: The company is buying virtual shopping platform Obsess in a move aimed at reimagining how brands connect with consumers online.
OpenAI can use other cloud providers, but Microsoft retains API exclusivity through 2030—suggesting it may be offloading some costs while keeping strategic advantages.
Airlines expect robust travel demand in 2025: United and Alaska echoed Delta’s bullish forecast following record Q4 performances.