Eli Lilly adds Alzheimer’s treatments, resources to D2C platform: Lilly is progressing its D2C online offerings even as lawmakers ramp up scrutiny of drugmaker-telehealth partnerships.
Consumers reject AI-written doctor’s notes: Patients' demand for transparent messaging from physicians is a reminder for pharma and healthcare companies to make sure their marketing messages are transparent too.
This year, high viewership demonstrates the enduring popularity of the events, name image likeness (NIL) rights are allowing athletes to take part in brand deals, and the women’s league continues to make a bigger splash than in years past.
Government missteps turned into a viral ad for privacy, giving Signal a rare shot at user loyalty in a market crowded by data-hungry giants.
51% of US adults would prefer not to use AI drive-thrus because they “replace human jobs,” according to a January YouGov survey.
Sluggish spending in February signals a challenging year: Consumers are curbing discretionary spending as sentiment plunges to the lowest level in over two years.
On today’s podcast episode, we discuss what happens when a shelf is empty, how retailers can stay ahead of this, and how signals translate into actionable store-level decisions. Join Senior Director of Podcasts and host Marcus Johnson, Principal Analyst Sky Canaves, Senior Analyst Blake Droesch, and Chief Revenue Officer at Trax David Gottlieb. Listen everywhere and watch on YouTube and Spotify.
As feature parity becomes strategy, Meta chases engagement and relevance.
The EC weighs soft enforcement on Apple and Meta to sidestep tensions with Trump, risking weakened regulatory leverage.
Chewy reaps the rewards as pet spending shifts online: Meanwhile, Petco is hoping a partnership with Uber Eats and a new direction under CEO Joel Anderson will help narrow the gap.
YouTube Shorts views get redefined: Starting March 31, every play counts as a view—but only “engaged views” will determine monetization and deeper insight.
As hype over the asset class explodes, players want to capitalize on early-mover advantages
These can fuel more frequent debit card usage, helping these cards better compete against credit card programs
Amazon Prime Day will be twice as long this year: The four-day sales event should boost sales and ad revenues, but growth will be hard to sustain long-term.
The company is likely looking for ways to reinvigorate growth after a weaker-than-expected Q4
A 25% import tax reshapes car manufacturing, penalizing even US assembly and likely triggering consumer price hikes and marketing budget cuts.
Retail media growth spurs demand for ad tech talent: Channel expansion and rising client expectations create need for jobs in performance marketing and ad buying.
Makary named FDA commissioner, federal health agency layoffs could soon follow: Pharma companies could face slower approvals and more scrutiny of their products, treatments, and prices.
Amazon tests AI chatbot for consumer health questions: Amazon’s experimental Health AI chatbot could drive engagement with its One Medical and pharma services..