Google’s Q4 revenue fell short of estimates for the first time in two years: Strong growth in AI and cloud services highlights its shift beyond ads.
This year's Sundance Film Festival featured Creator Day, a full day of programming dedicated to the creator economy and innovations in branded content. The unique event, crafted by Sundance's BrandStorytelling and sponsored by YouTube, aimed to highlight the creator industry’s development beyond sales-driven social posts into long-term brand partnerships.
Uber’s record Q4 overshadowed by conservative Q1 outlook: The company expects rising insurance costs, unfavorable FX rates, and weather-related disruptions to weigh on bookings
Tubi makes a play for NFL fans’ wallets: The ad-supported streaming service launched a shoppable experience that will feature curated storefronts that offer products related to the Super Bowl.
Challenges mount for Temu and Shein: Both are facing crackdowns by US and EU regulators that could severely curb their long-term prospects.
OmniHuman-1’s AI video creation could transform digital media but raises concerns over deepfakes and misinformation.
Retailers have already announced more than 2,000 closures: Macroeconomic headwinds and category-specific challenges are expected to lead to roughly 15,000 store shutdowns this year.
Nielsen and Paramount bury the hatchet: Measurement renewal deal offers a glimpse into the state of Nielsen competitors.
After a mini boom in 2020 (5.8% growth), US gamer increases have mostly paralleled national smartphone growth metrics
LiveRamp CEO's growth strategy: Neutral positioning and network effects fuel commerce media and CTV expansion as ad budgets rebound.
Alphabet's cloud revenues disappoint, and capacity remains strained. Could hefty AI spending outpace its profits and potential cost savings?
Its text-to-image genAI tool reduces costs by operating on-device, but the company still faces high user acquisition costs and dominating rivals like Meta.
European AI startups secured $8 billion in 2024, yet strict regulations and reliance on US capital could stifle homegrown innovation..
Consumers are turning to multiple channels to research and discover new brands, and marketers need to know how to interact with customers in each of these places to encourage them to buy. “Knowing where your consumers discover and research products allows brands to invest in marketing dollars in the channels that drive the biggest impact,” said Cristy Garcia, CMO at impact.com, on a recent EMARKETER webinar. “Without that, you're flying blind.”
Meta Advantage+ is increasingly relying on AI: Some campaigns will lose the ability to manually target consumers in an effort to lean on automation.
Consumers won’t order toilet paper online unless it arrives quickly: That insight led Amazon to speed up shipments, a push that has made household essentials its fastest-growing category.
Though Trump did as he promised, many banking customers are on edge.
Calvin Klein owner PVH blacklisted by China in retaliation for US tariffs: The company could be forced to exit the country, depriving it of an important growth market.