Attention metrics are gaining popularity as marketers seek ways to diversify their data and measurement strategies.
British shop prices fell YoY for the first time since October 2021: Retailers slashed prices to move summer clothes and household goods.
Holiday sales forecasts range between 2% and 4.8%: That variation reflects an unusual environment shaped by lingering inflation, potential interest rate cuts, and a volatile election season.
The fraud prevention company could bolster Visa’s push into value-added services
Improvements in profitability sets up the company for a strong public offering, which is expected next year
Lowe’s is the latest retailer to walk back DEI pledges: While companies fear the specter of a Bud Light-level consumer boycott, they risk alienating the majority of consumers who expect brands to stand up for social issues.
US ad market grows 14% YoY in July: While spending continues, the industry remains cautious amid economic uncertainties and election-year volatility.
CMOs are torn on DEI initiatives. Consumers aren’t: A Morning Consult survey found that consumers want stronger internal DEI practices from brands.
McKinsey partners call out the difference between being solely tech-led—instead of being business-led, with the technology function as an enabler.
On today's podcast episode, we discuss the reason why CMOs at top US advertisers are leaving their roles sooner, the main ways the role is changing, and how GenAI is helping them with their jobs. Tune in to the discussion with host Marcus Johnson, director of Briefings Jeremy Goldman and analyst Kelsey Voss.
Sephora targets Gen X shoppers with latest product launch: The beauty retailer is sharpening its appeal to beauty consumers over the age of 40, who spend more on prestige products than any other demographic.
Eli Lilly slashes Zepbound price for cash-pay consumers: Here are three factors behind Lilly’s decision—and what it means for the everchanging weight loss drug market.
Dexcom’s over-the-counter CGM available in the US: Dexcom is in pole position to get its continuous glucose monitors into the hands of millions of adults who don’t use insulin, but getting consumers to buy the pricey devices will be a tall order.
Pfizer rolls out its direct-to-consumer platform: D2C offers Big Pharma a way to contend with the slew of non-traditional players providing seamless access to prescription medications.
Total media ad spend in the US will reach $389.49 billion this year, according to our forecast. Over three-quarters (77.7%) of that will go toward digital channels like mobile, desktop/laptop, and connected TV (CTV).
With global elections looming, AI-generated content risks spreading misinformation. A California bill aimed at reducing this threat has industry support.
“New Heights” joins the ranks of high-profile celebrity podcasts: Wondery’s $100 million deal with the Kelce brothers mirrors industry trends.
Interactive ads are a safe, effective streaming format: Brightline found that interactive ads drove much higher recall than static video ads.
As AI chip demand surges, cooling innovations by SMC and ZutaCore can reduce energy and water consumption, easing the environmental impact of data centers.
The October update will feature AI improvements and a subscription fee. Free alternatives and advancing competition could pose problems.