We examine what this means for the industry and their competitors.
The auto industry ended 2024 on a high: Sales accelerated in Q4 as consumers rushed to take advantage of EV tax credits and avoid tariffs.
Vehicles rented via the app were used in New Year’s attacks, exposing flaws in its risk-scoring algorithm and challenging tech’s reliance on automated safety measures.
Washington will have an outsized influence on what consumers eat this year: A new surgeon general’s warning, growing trade wars, and a crackdown on processed food could shift consumption patterns.
China takes baby steps to address its consumption problem: Beijing will expand its trade-in program to include consumer electronics as it avoids committing to comprehensive stimulus measures.
Americans blame health insurers for UHC CEO assassination: Now more than ever, healthcare marketers, PR professionals, and industry leaders need to be transparent about why healthcare costs are so high, while offering realistic solutions to drive change.
Some health systems expand local pharmacy services: But it’s not enough to fill gaps created by thousands of drugstore closings. We expect more consumers to explore alternative pharmacy offerings in 2025.
Households with GLP-1 users slash their spending on groceries: Food companies need to adapt to the shifting buying patterns of consumers on GLP-1s to stay competitive.
2025 is a crucial year for Netflix’s future: The streaming leader’s first sports rights deal begins in days, teeing up future opportunities.
Marketing has dramatically changed over the first quarter of the 21st century. The rise of digital, hyper-specific targeting, connected TV(CTV), and real-time advertising marketplaces are just a few of the trends that have made the marketing industry almost unrecognizable to what it was at the beginning of 2000.
The net neutrality reversal makes deep pockets more important than relevance, threatening SMBs and reshaping the battle for online visibility.
The former Bush aide’s elevation could reshape content moderation policies as Meta navigates polarized users and criticism of its content moderation policies.
Virtual product placement surges: Rembrand’s $23M funding fuels growth in AI-driven ad tools, regional targeting, and post-production flexibility.
On today's podcast episode, we discuss where the content production dollars will be going, what the Omnicom and IPG deal will mean for the agency client relationship, and how the antitrust and other legal cases against Amazon, Apple, Google, Meta, and TikTok will play out in 2025. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Vice President of Research Jennifer Pearson, and Vice President Paul Verna.
AI fueled election confusion: Social platforms struggled to remove deepfakes and AI-driven misinformation during a contentious election year, but investment in moderation may dwindle now
Voice assistants fumble the AI revolution: Despite genAI advancements, Big Tech’s assistants face stalled growth and disinterest from older users—Gen Z and parents of Gen Alpha might be their saving grace.
AI darlings split the spotlight: Anthropic’s $30 billion valuation underscores its safety focus and enterprise ties, while Perplexity, worth $9 billion, battles legal woes and bets on ads to stay competitive.
Is bad content a solved problem? Businesses must leverage AI efficiency to create valuable, unique insights and maintain audience trust, argues HubSpot exec.
Social media dominates teen lives: Balancing screen time, mental health, and meaningful digital engagement becomes increasingly urgent for parents and educators.
The influencer marketing industry finds itself at an inflection point in more ways than one, and agencies must adapt to stay afloat.