Study finds B2B ads lacking in creativity: Emotional appeal and humor boost effectiveness, with creative ads leading to greater brand loyalty.
On today's podcast episode, we discuss what Chipotle has that Starbucks is trying to gain, how Starbucks can turn the ship around, and what its struggles tell us about the greater retail world. Listen to the conversation with our analyst Sara Lebow as she hosts analyst Sky Canaves and vice president of content Suzy Davidkhanian.
Sephora reduces staff in China by 10%: The layoffs are part of a restructuring as owner LVMH strategizes against a broader luxury slowdown in the region.
The first $12 billion ad spend US presidential election is underway. That ad spend figure breaks 2020’s by more than $2 billion. Whether or not brands engage in political messaging, they will be impacted by the volume of ad inventory and how the election influences consumer sentiment.
Apple and Google have more time to alter their app store ecosystems beyond earlier concessions that failed to satisfy CMA regulators.
Content licensing partnerships improve AI offerings and let publishers curb unauthorized use. But most AI companies can’t afford to ink such deals.
By securing public sector deals, OpenAI accesses an untapped market and strengthens its brand trust—and that’s becoming vital in an increasingly crowded field.
Spotify loses its second-biggest podcast: “Call Her Daddy” signed a three-year exclusivity contract with competitor SiriusXM.
The revived lawsuit highlights growing consumer concerns over data privacy. Google might face further data purges and harm to its brand trust.
87% of US browsers could become cookieless long term, according to our analysis of StatCounter data.
On today’s podcast episode of The Banking & Payments Show, we do a deep dive into Maria Elm’s EMARKETER report, The Bank in 2030. In the ‘Story by Numbers’ segment, we find out how banks will promote their brands to consumers in the future. We argue nicely in the ‘For Argument’s Sake’ segment about the end of banks as we know it and if it’s true that 90% of consumer-serving banks and credit unions won’t exist by 2030. Listen to the conversation with host, Rob Rubin, and analysts Maria Elm and Tiffani Montez.
First & Peoples Bank thought a shadow banking partnership could expand its digital lending business. But now it’s on the brink of failure.
Walmart opens its ocean shipping network to marketplace sellers: The service is the latest way Walmart aims to make it easier for sellers to operate and bolster its high-margin services business.
Lowe’s joins Home Depot in warning of sales pressure amid difficult market conditions: The home improvement retailer lowered its FY sales forecast as skyrocketing prices, limited supply, and high borrowing costs weigh on the housing market.
Spotify rebrands ad platform, expands features: Ads Manager reflects a notable shift toward programmatic growth and expanding advertiser appeal.
The ecommerce giant wants to capitalize on India’s huge digital payments growth, but it has to play major catchup to win UPI share
The layoffs aren’t a sign that the company is struggling. The network is reorganizing to push into high-growth areas
ThredUp tests peer-to-peer marketplace model as losses pile up: The resale platform is in need of a reset as it struggles to navigate an uncertain economic environment.