The Trade Desk unveils a CTV operating system: The move thrusts the DSP provider into direct competition with leading CTV device manufacturers.
Comcast looks to free streaming biz from linear’s decline: The company is separating cable and digital assets in a move that others will mimic.
Apple will manage Apple News inventory itself: Company stands to gain a larger share of spending by deprioritizing third-party vendors.
On today's podcast episode, we discuss what the high-income shoppers path-to-purchase looks like and how best to market to them. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Senior Analyst Sky Canaves and Analyst Paola Flores-Marquez.
The rapid evolution of generative AI may hit a ceiling as technological limits emerge. Companies could shift focus to refining existing tools and exploring real-world applications.
Introducing genAI tools early in classrooms could foster a new generation of engaged users, but data privacy and plagiarism concerns might limit its adoption in education.
By processing AI locally, Adobe’s SlimLM reduces cloud computing costs and privacy concerns.
Delta expects demand from high-income consumers to boost revenues in 2025 and beyond: More than half of its ticket sales will come from premium seats by 2027 as travelers splurge on comfort.
People worldwide spent less time with media across all categories except mobile (which remained the same) in H1 2024 as compared with H1 2023, per GWI data.
Aimed at teens and active users, this move could enhance personalization, increase engagement, and boost Meta’s ad appeal.
Consumers aren’t splurging on discretionary home improvement projects: That’s a big reason Lowe’s expects year-over-year sales to decline for 2024.
Walmart’s strong Q3 bodes well for its holiday performance: The retailer’s sales and profits beat expectations thanks to healthy ecommerce growth, more affluent shoppers, and recovering general merchandise sales.
Walmart’s ad revenues grow 28% in Q3: Flipkart drives 50% international growth, while Walmart Connect expands with more marketplace sellers.
TikTok Shop wants to be a holiday season shopping hub: The platform’s Brand Palooza campaign features steep discounts, an extended returns window, and TikTok Lives from celebrities, brands, and creators.
The rollout keeps U.S. Bank competitive with other issuers, like Chase, and can help encourage greater travel spend on its cards
They can help Google steal some market share from Apple as it opens up its NFC tech.
Growing its network of airport lounges can help Capital One compete with American Express and Chase for frequent flyers
Docs struggle to use ChatGPT for diagnosing illnesses: Chatbots have greater diagnostic accuracy by themselves than physicians using AI. We examine how doctors can get more comfortable using AI for medical diagnostics.
Dexcom, Oura partner to integrate glucose and biometric data: The tie-up should be a symbiotic one that draws customers to each company’s devices as consumers look to uncover more information about their health.
Women drive 80% of healthcare decisions, but aren’t a marketing priority: Healthcare and pharma marketers that don’t prioritize accurate portrayals of women in their ads are leaving a massive amount of money on the table.