Gen Z shoppers embrace Temu, Shein, and TikTok Shop: 1 in 4 makes a purchase at a Chinese online marketplace at least once a week, as their array of cheap, trendy goods proves impossible for the price-sensitive cohort to resist.
Retail is largely unprepared for a TikTok ban: While 96% of merchants are aware of the potential disruption, only 28% have a specific contingency plan.
Intel contemplates split to regain strength: Facing massive losses and fierce AI competition, Intel may separate its units to better adapt to market pressures and challenge rising competitors like Nvidia.
Gender gap narrows in CMO roles: Forrester report highlights industry-specific trends in marketing leadership across Fortune 500 companies.
There’s far more uncertainty than usual this holiday season: A high-stakes US presidential election and a potential port strike are two factors that could throw retailers for a loop.
Mass affluent consumers are a large demographic for banks to capture and monetize.
Halloween does the trick to drive sales: The majority of consumers plan to spend more than $50 on decorations and nearly half expect to spend that amount on candy.
On today's podcast episode, we discuss how the new NBA media rights deal will affect all the different players, the concept of consumer modes, how much Google’s ‘AI Overviews’ will affect publishers, what will happen to X’s user base next year, the state of America’s vacation culture, and more. Tune in to the discussion with host Marcus Johnson, forecasting writer Ethan Cramer-Flood, forecasting analyst Zach Goldner, and director of forecasting Oscar Orozco.
What the rise of piracy says about streaming: Major streaming services helped take down several popular piracy sites last week.
Roblox plants deeper roots in the creator economy: The video game platform is at a fascinating crossroads of gaming and digital advertising.
Grok’s ability to generate fake political images threatens to amplify misinformation on X ahead of the elections
Apple and Nvidia are looking to invest in OpenAI, potentially reshaping AI partnerships and escalating competition in the sector.
Pavel Durov’s arrest highlights growing concerns over content moderation, setting a precedent for holding tech leaders responsible for their platform’s misuse.
On today's podcast episode, we discuss where ad dollars outweigh time spent with media, where time outweighs the ad dollars, and where the two are most closely aligned. Tune in to the discussion with host Marcus Johnson and forecasting writer Ethan Cramer-Flood.
A strong digital presence drove Nordstrom Rack's Q2 growth, while Crocs hopes to revitalize its HEYDUDE brand by focusing on a younger, female audience. Holliseter is leveraging back-to-school promotions and targeted marketing initiatives to reintroduce the brand to younger consumers.
Instagram shoppers and millennials are top spenders. TikTok shoppers buy most frequently. Gen Z has mixed habits on Facebook and Pinterest.
Affirm Card once again propelled the fintech’s growth. Affirm predicts rate cuts will give it an added boost
The one-click checkout experience is setting itself up for growth thanks to big-name partnerships like this one
Macroeconomic headwinds drive shoppers to hunt for a deal: Off-price retailers like Nordstrom Rack, Burlington, and TJX are thriving amid the current climate.
Lower-income consumers feel pinched: That’s a challenge for Dollar General given that about 60% of its sales come from households earning less than $35,000 per year.