Mobile ad fraud is evolving: A new scheme exploited bid requests and fake installs, highlighting why marketers must invest in fraud detection to protect ad spend.
Investing in card-linked installment offerings can help credit unions and community banks compete with larger issuers
The expense management platform can help Amex appeal to small businesses that want all-in-one offerings
Stricter age restrictions and bans on unauthorized gambling links take effect March 19, reflecting both child safety concerns and shrinking sports-betting ad revenue.
The move helps cement crypto’s long-term future, but the industry still has hurdles to overcome before mainstreaming
Retailers announced over 45,000 job cuts in January and February: Most resulted from bankruptcies, but the uncertain environment could drive more companies to cut costs.
Costco’s sales spiked in February: The company’s ability to offer value—and possibly its commitment to DEI—boosted sales during a difficult month for retailers.
A lot happens in a week, so every Friday we're going to analyze all the new data and provide you with some of the key takeaways. Welcome to the Friday 5. This week, the economic blackout day made an impact, ecommerce buoys beauty, and luxury spending continues.
NWSL secures key women-led sponsorships: E.l.f. Cosmetics and Unwell partner with the soccer league, marking a shift in how beauty and lifestyle brands invest in sports.
Wearables will surpass 100 million users this year as AI advancements push adoption to nearly 40% of adults, marking a shift from niche tech to mainstream.
Walgreens’ downfall as a publicly traded company ends with $10B take-private deal: We think Walgreens’ retail pharmacy will eventually get back on track. The company's aggressive push into healthcare delivery was its undoing.
Most US adults don’t want cuts to Medicaid funding: Broad support for the program among Republicans and Democrats runs counter to Republican lawmakers' proposed steep budget cuts that experts say can’t avoid Medicaid.
Pfizer rolls out genAI search tool for patients’ common health questions: The drugmaker wants to be a trusted destination for consumers at all stages of their health journeys. We explore if Pfizer can pull it off.
On today’s podcast episode, we discuss why Netflix viewers are spending less time on the platform, how the free ad-supported streaming players are getting on, and how a less discussed social platform has fast become one of the places Americans spend most of their social media time. Tune in to the episode with Senior Director of Podcasts and host Marcus Johnson, Principal Forecasting Writer Ethan Cramer-Flood, Senior Forecasting Analyst Zach Goldner, and Senior Director of Forecasting, Oscar Orozco. Listen everywhere and watch on YouTube and Spotify.
Twitch expands sponsorship opportunities: While the change might attract creators, whether brands will buy in is debatable.
As DOGE forces agencies like Accenture and Deloitte to justify their contracts, diversifying revenue streams could be their saving grace.
Senators urge DOJ probe into X’s advertising efforts: The group of five Democratic senators allege that Elon Musk leverages his political power to bully advertisers into returning.
Gap Inc expects its brands to be “the winners in any challenging market”: The retailer is confident its focus on product innovation, newness, and social buzz will insulate it from economic pressures.