CMS unveils final prices of 10 drugs negotiated under the IRA: Here’s why drugmakers aren’t too concerned about the perceived impact on their bottom lines.
Political campaigns embrace the creator economy: It's a recognition of creators' ability to influence voters and drive engagement.
Streaming spending surges in Q2: Ad-supported streaming services are cutting into pay TV’s market.
Harris outpaces Trump in digital ad spending: $57 million investment targets young voters, though the spend hasn’t been without some controversy.
SAG-AFTRA softens on AI: Nearly a year after its historic strike began, the union will allow actors to make AI deals with advertisers.
On today's podcast episode, we discuss what's driving online store sales for Amazon, its outlook on brick-and-mortar, and how its ad business is continuing to outperform the market. Tune in to the discussion with host Marcus Johnson, director of Briefings Jeremy Goldman and analyst Rachel Wolff.
Content Library’s limited access and minimal features may undermine efforts to curb disinformation during a crucial election period
The layoffs reflect a growing trend in tech in which innovation is prioritized over job retention.
The vulnerability threatens data security, causing companies like Palantir to reconsider their trust in Android devices.
TikTok introduces group chats and custom stickers: The platform to engage Gen Z and rival messaging giants, but user adoption could be a challenge.
A federal judge has ruled that Google's search business is an illegal monopoly, marking a significant win for the U.S. government’s efforts to rein in big tech. The landmark decision found that Google abused its dominance by paying device makers billions annually to be the default search engine, stifling competition.
The holiday retail season keeps getting longer: Nearly two in five consumers plan to start shopping for gifts by September, well before retailers launch their fall sales events.
Ruling puts Google in DOJ’s crosshairs: A federal court’s decision that Google monopolizes search and ads leaves the DOJ weighing a breakup. Even if it happens, Google’s dominance is likely to endure.
US inflation dipped below 3% in July—the first time since March 2021: While price increases are slowing, consumers feel little relief, fueling pessimism about the state of the economy.
AI will evolve from customer engagement tool to brand ambassador. Virtual shopping assistants are getting generative capabilities.
Aldi is partnering with Instacart to deploy the latter’s Connected Stores solution. The partnership comes at a time when consumers are increasingly turning to discount retailers for low prices amid a tough economic climate.
Mars branches out into savory snacks with $35.9 billion Kellanova acquisition: The deal—if approved—will enable the company to keep pace with consumers’ desire for healthier snacks, reach more Gen Zers and millennials, and unlock cost savings.
Neutrogena debuts product line on TikTok Shop in a bid to woo Gen Z skincare obsessives: The brand hopes to regain market share in the dermatological space after ceding ground to L’Oréal’s CeraVe and La Roche Posay.