China manufacturing activity contracts ahead of Lunar New Year: While the blip may stem from holiday closures, it’s a worrying sign as the threat of tariffs looms large.
59% of US shoppers are most influenced by honest creator reviews that showcase the pros and cons of a product, according to a September 2024 survey by Bazaarvoice and Savanta.
Spanish-language removal serves as a cautionary tale: Brands must embrace inclusivity to tap into Hispanic consumers’ loyalty and $2.8 trillion market.
Reddit taps commerce and community: The platform aims to help advertisers engage intent-driven users at every stage of the purchase journey.
TikTok boosts awareness of apparel: Industry KPI data shows app’s dominance in reaching consumers and raising brand presence.
In-store, consumers want experiences that engage their senses, while online, they’re interested in generative AI (genAI) tools that can help them research products. Plus, young men in the South lead in fast-food consumption, retail leaders lean on loyalty to boost growth, and holiday spending remained in check (for the most part).
GenAI is taking the search market by storm, but market dynamics will stay largely the same this year.
In his first 24 hours as president, Trump set the tone for his second term with dozens of executive orders.
Viewership of children’s cable programming declined significantly in the past decade. Nickelodeon, Disney Channel, and Cartoon Network lost more than half of their total viewership between 2016 and 2023, according to Nielsen.
Google takes aim at fake reviews: The company will improve detection and impose stricter penalties on UK businesses and individuals.
Deloitte expects retail sales to grow 3.1% this year: That’s slightly ahead of our 2.9% forecast, but those projections could go askew in several ways.
Card spend from these factors helped lift revenues 9% YoY
Major payment players like PayPal and Visa that invested in them are likely celebrating this regulatory movement
Given the success of its long-standing Sam’s Club card, the issuer could be in the running to restart Walmart’s program
From avatars to real-life purchases: Roblox’s branded worlds deliver deeper consumer interaction and emerging 3D ad standards for marketers.
ShopMy gains traction in making creator marketing measurable: The platform, which is used by more than 550 brands, raised $77.5 million at a $410 million valuation.
US hospitals use predictive AI tools, but many use biased data: Most AI models make recommendations based on homogenous data samples, which could actually harm many patients. But more regulatory oversight of healthcare AI isn’t guaranteed to happen in the near term.
Instagram, Facebook suppress content from abortion pill providers: The platforms are walking a tightrope between enforcing their community guidelines and alienating healthcare brands and patients.