With $16 billion in annual losses, Meta slashes app investments for Quest headsets, risking sales to stabilize costs while holding onto a long-term vision for Reality Labs
Understanding the nuances of how and where Latin America’s 293.2 million digital buyers spend their money online is key for brands and retailers to succeed in the world’s second-fastest-growing region for ecommerce.
A decision against SiriusXM’s cancellation process underlines the brand risks of burdensome subscription practices as the FTC tightens consumer protections.
NBCU will have to pay extra to keep the Macy’s parade: The retailer wants $60 million for a new Thanksgiving Day broadcast contract.
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NBC News now expands: The service is bringing 24/7 free streaming to Mexico, Brazil as digital news consumption soars across Latin America.
Off-price retailers pushed past weather-related headwinds in Q3: Shoppers’ sharp focus on value helped Burlington, Ross, and Nordstrom Rack deliver solid results in Q3.
Hobbies and interests had a 1.9% clickthrough rate (CTR) in Q2 2024, putting the industry ahead of others including arts and entertainment (1.2%) and automotive (1.2%), according to exclusive data from AdRoll.
Loyalty membership is up in the US as consumers seek personalized deals and discounts.
BofA held the top ranking in an online banking scorecard, while Truist topped our mobile feature benchmark.
On Nov. 20, the US Department of Justice (DOJ) recommended Google be mandated to sell Chrome as part of an ongoing antitrust case that could upturn digital marketing. It's a change intended to increase competition, and marketing experts think it will.
Microsoft partners with HarperCollins to train AI on books: A $5K-per-title deal offers new data for AI but renews questions about compensation and AI’s effect on creativity.
Walmart and Target reported their Q3 earnings last week. Despite varying retail success, both reported strong growth in their retail media networks—Walmart Connect’s US business grew 26% while Roundel’s growth was in the mid-teens, per CEO Brian Cornell.
The new AI model empowers marketers and hobbyists alike with streamlined video creation, pushing the company ahead in the booming genAI video market.
Brands can’t afford to take their value-based propositions lightly: Roughly 2 in 3 consumers have stopped or reduced purchasing from brands that conflict with their values.
Retailers, streamers embrace shoppable TV ads to shorten the path to purchase: WBD, Amazon, Kroger, and The CW Network are relying on the format to drive product discovery and sales.
Macy’s had a mixed Q3: Sales at its luxury Bloomingdale’s and Bluemercury labels rose, but its namesake brand is struggling to attract shoppers
Douyin investments are helping P&G shore up China sales: It’s taking advantage of the platform’s popularity among deal-seeking shoppers to boost its brands’ profiles.