YouTube, Sling TV, Netflix, and LinkedIn diversify into gaming, illustrating strategic moves to capture audience attention and increase platform stickiness.
Electronic Arts’ advertising plans will set an industry standard: The game publisher is hiring for several ad tech roles as it looks to create a new revenue stream.
Burberry could lay off 400 workers as turnaround falls short: The brand’s efforts to become a top-tier luxury retailer stall amid lackluster collections and price hikes.
Interest rates continue to take their toll on banks’ balance sheets: With the year running out and rate cuts prospects dwindling, more banks are reporting losses on paper of more than half of their capital equity.
It’s part of a familiar playbook aimed at avoiding becoming one of those commercial real estate-related failures Jay Powell predicted earlier this year.
Over half (52%) of CEOs worldwide expect generative AI to achieve efficiency and cost savings next year, according to an April 2024 survey from IBM Institute for Business Value (IBV) conducted by Oxford Economics.
For marketers, ‘OK, boomer’ isn’t such a bad phrase after all. Baby boomers (ages 60 to 78) make up 20% of the US population yet control $76 trillion—52% of the country’s net wealth, per the Federal Reserve as reported by The Economist. Despite marketers fixating on Gen Z, boomers wield substantial spending power and have distinct behaviors worth noting.
While banks could benefit from eased restrictions, compliance is easier when there’s certainty about what the courts will do if guidance gets questioned.
This could be a boon for BNPL providers and digital wallets
But the settlement could face a similar fate to Visa and Mastercard’s rejected swipe fee settlement
Retail marketers should focus on brand marketing to combat consumers’ desire for value. That was the main theme from General Mills, Nike, Levi’s, and more brands’ recent earning calls. Oh, and if you can get Beyonce to name a song after your brand, even better.
The social app is drawing in Gen Zers with its aesthetic, user-friendly design, but its ability to compete with established apps depends on debugging and user retention.
App-reliant smart apparel has vulnerabilities, and products can quickly lose their functionality and value if apps aren’t maintained or upgraded.
Food and drink and travel are the most reliant on cookies for US programmatic ad buys, according to Q1 2024 data by 33Across.
Email is the top area where marketers are increasing their budgets. Some 62% of US B2B and B2C marketers had increased their email marketing campaign in the past 12 months, according to April 2023 data from SeQuel Response and ISG. But recent email updates from Apple and Gmail add new challenges to email marketing, especially for B2B marketer.
During Prime Day 2024, US shoppers will spend nearly $14 billion—a 5.9% increase over last year. But the dynamics of the shopping event are shifting as competitors chip away at Amazon’s market share.
Walmart bets on AR: The retailer experiments with several use cases for the technology that it hopes can make shopping online as immersive, interactive, and social as in-person experience.
Secondhand shopping is still in vogue: Gen Zers and millennials are driving the trend as shoppers search for savings.
Ecommerce will account for 35% of all back-to-school shopping this year: That’s a massive shift from the 23% share it accounted for prior to the pandemic as consumers embrace convenience.