On today's podcast episode, we discuss what its like to grow up with artificial intelligence, where Gen Z are spending most of their media time, and how best to target these young folks with ads. "In Other News," we talk about the LGBTQ+ consumer and how represented US Hispanic consumers are in ad budgets. Tune in to the discussion with our analyst Paola Flores-Marquez.
At least 80% of US consumers across age groups are concerned about data privacy when interacting with brands online, according to December 2023 data from Attest. And more than half of consumers would stop interacting with companies that have bad reputations around data or don’t allow them to opt out of tracking, per Q2 2024 data from Publishers Clearing House. Here are three non-cookie threats to advertising and information about what advertisers can do to stay visible.
Marketplaces will continue to expand their share of US retail ecommerce as new players with roots in China vie for prominence.
With the success of retail media playing out under the looming shadow of third-party cookie deprecation, retailers are well positioned to make a case for the value of their data for non-endemic brands.
The layout of Google SERPs is changing. They still show sponsored results but not always at the top. And when AI Overviews are shown in results, ads can appear alongside organic references. A strong organic approach will be critical to search marketers as they navigate this shift.
Market clash between Samsung and Apple: As Chinese smartphone brands grow, Samsung and Apple face increasing competition to gain market share and advance their AI.
Digital competitors, new products, and evolving customer needs have forced banks to leverage AI to market their products more efficiently.
FTC doesn’t want Tempur Sealy to get in bed with Mattress Firm: The regulator alleges the deal would give the mattress supplier and manufacturer the ability to suppress competition and raise prices.
But the rapid growth and breadth of services may not be sustainable moving forward
The decision paves the way for future lawsuits against financial regulators
YouTube looks to guard privacy, combat AI deception: Policy update lets users request removal of AI content that simulates their voices or faces.
The nation’s largest fast- food chains race to the bottom: Taco Bell and Sonic joined Starbucks, McDonald’s, Burger King, and Wendy’s in rolling out low-cost value meals to attract cost-conscious consumers.
Health insurers are covering fewer prescription drugs: We unpack new Rx spending data from GoodRx and explore what it means for patients.
Gen Xers and millennials are worried about the future of Medicare: But they aren’t educated on what the program provides. We explore the opportunity for marketers.
Report raises questions about Hims & Hers’ new GLP-1 offering: We examine how the chaotic weight-loss drug market has become a slippery slope for some players in the space.
How health plans can improve members’ satisfaction levels: It primarily comes down to easier access to care and lower costs.
TikTok health advice comes with a price: Here’s the danger lurking behind Gen Z’s practice of turning to TikTok for health advice and some recent developments that suggest help is on the way for younger social media users.
US adults report mixed comfort with healthcare AI: We unpack recent survey results and explore a potential pathway healthcare providers and AI developers can follow to address consumers’ AI-related concerns.
CTV's rapid growth brings brand risks: Rigorous vetting and monitoring are essential to maintain trust in the new advertising landscape.