On today’s podcast episode, we discuss the takeaways from Netflix’s record-breaking boxing event, the chances of TikTok dodging a US ban under a Trump presidency, the future of “roadblock marketing”, Perplexity’s new feature that lets you buy things directly within its search engine, the true story that inspired the 1992 film “A League Of Their Own”, and more. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Director of Reports Editing Rahul Chadha, Senior Analyst Evelyn Mitchell-Wolf, and Senior Director of Forecasting Oscar Orozco.
Media and publishing has the highest TikTok engagement across six categories, with 317 shares per post and an engagement rate of 4.7%, according to June 2024 data from Dash Hudson.
Mediaocean acquires Innovid: $500 million deal merges platforms to challenge google in connected TV and global ad tech.
Instacart is the latest retail brand attracted to the Super Bowl: Even at $7 million a pop, brands find the spots are worthwhile buys.
With features like video and synced illustrations, Spotify seeks to rebrand as more than audio-only and tap into the growing audiobook market.
Canadian hockey is the next sports streaming rights prize: Amazon could partner with Rogers Communication to secure an NHL rights package next year.
There won’t be a Dish-DirecTV merger: Debtholders quashed the deal, which would have helped buy time to stave off linear’s decline.
There won’t be a Dish-DirecTV merger: Debtholders quashed the deal, which would have helped buy time to stave off linear’s decline.
Brands aid low-income consumers: Marketers that address these customers’ struggles can build loyalty and boost their reach.
Gap’s momentum continues into the holiday season: Weather-related headwinds notwithstanding, the retailer’s brand reinvigoration efforts are resonating with shoppers and driving sales.
Expanding into search and web browsers, OpenAI seeks to challenge Google and anchor itself as a tech titan through ambitious AI-driven growth.
PayPal's outage highlights rising API-related flaws in finance. With 80% of U.S. adults relying on app-based payments, regulatory scrutiny and customer frustration could reshape the competitive landscape.
Banning Google’s search payments will threaten browser stability, push Apple to adapt, and create openings for competitors like Bing and DuckDuckGo.
On today’s podcast episode, we discuss the big questions Meta is hearing from advertisers, the interplay of analytics and marketing, and the argument for removing the distinction between brand and performance marketing. Tune in to the discussion with Vice President and Principal Analyst Jasmine Enberg and Chief Marketing Officer and Vice President of Analytics at Meta Alex Schultz.
TikTok’s US ad CPMs will rise 15.6% in Q1 2025, a bigger increase than CPMs on Meta, Snapchat, or YouTube, according to our forecast.
Threads enhances browsing with custom feeds: faster, simpler feed setup aims to attract users amid bluesky’s accelerating growth.
Generative AI is making the MFA problem worse: Some brands report as much as 40% of their ad spend going to MFA sites, per Adweek.
Shoppers want help: Too many choices online can overwhelm consumers and leave them frustrated by the effort required to make a purchase decision.