Google terminates enterprise contract with One Medical: It’s another setback for One Medical since Amazon took ownership. We explore how it could affect Amazon’s go-forward strategy for its primary care business.
Northwell enters uncharted healthcare marketing territory with a studio division: Launching an entertainment business is a risky bet for a health system. Here’s why.
On today's podcast episode, we discuss how Spotify reached sustained profitability, what a “deluxe” tier might look like, and where the audio streaming giant goes from here. Tune in to the discussion with host Marcus Johnson and analyst Daniel Konstantinovic.
UK regulators question if the tech giant’s investment could limit AI market competition, highlighting the potential hurdles future AI partnerships might face.
Sports propels YouTube to the top of TV: Sports content viewership grew 45% year over year thanks to strong engagement on TV screens.
This year 100.1 million people in the US will use generative AI at least once per month, up nearly 900% from 7.8 million in 2022, per our June 2024 forecast.
Best Buy gave its sponsored product listings the most prominent visibility compared with other retail sites, according to a Q3 2023 to Q1 2024 study from Crealytics.
Last week, YouTube reported that ad revenues were up 13% YoY to $8.7 billion and connected TV (CTV) views grew 130%, demonstrating the platform’s massive potential for advertisers. Between Shorts, YouTube’s flagship short videos that competes with TikTok and Instagram Reels, and its foray into CTV, YouTube is central to digital advertising. Here are five charts demonstrating just how big YouTube’s reach is.
Influencer marketing can help payment brands shore up their marketing strategies now before their ad budget growth slows.
Sam’s Club Member Access Platform (MAP) is launching display ads within its Scan & Go mobile checkout experience as an expansion of its omnichannel retail media formats. The move puts smartphones at the center of in-store retail media advertising, a move more retailers will likely make.
With 300 million users, CapCut’s intuitive features challenge Adobe and Canva, but potential US bans could disrupt its dominance.
Unionized Apple Store employees taste victory with landmark collective bargaining agreement: But the advantage lies with the tech giant as organizing momentum stalls.
This trend could drive widespread AI adoption and innovation, disrupting established market leaders like OpenAI and Google
In today’s episode, host Bill Fisher is joined by Paul Briggs, Man-Chung Cheung, and Carina Perkins to discuss the longevity of subscription services and loyalty programs from both a client and corporate perspective. How many subscriptions can people afford, and how much can companies afford to give away as part of their loyalty programs?
McDonald’s sales fell for the first time since 2020: The company’s overreliance on price hikes led it to lose its “value leadership” positioning. Reestablishing that role is the key to its turnaround.
7-Eleven looks to give consumers a fresh reason to stop in: The company is adding more high-quality products to its stores.
WNBA's 2028 media rights reevaluation aims to cash in on rising stars and fan engagement: Record viewership and new media deals boost growth potential.
Amazon tries to refocus Twitch’s appeal to advertisers: After years of experimenting and struggling to profit, reducing scope could help its brand appeal.
TikTok ramps up lobbying in bid to halt its US ban: Bloomberg reports heavy spending on lawyers and ad campaigns to sway public opinion.
What Kamala Harris’ brat summer says about political advertising: Her campaign joined TikTok last week, seeking to capitalize on memes and entice young voters.