Although there’s no industry standard yet for AI watermarking, Meta’s new audio AI detection tool could become a leader.
Smart tech enhances travel experience: Travelers say rental homes and hotel rooms with smart devices improve comfort, convenience, and sustainability. Adding these features can save properties money too.
87.9% of US Gen Zers are social network users, according to our forecast.
CVS Media Exchange (CMX) announced yesterday the beta launch of a new self-service offering in collaboration with The Trade Desk. The offering includes enhanced audience targeting, transparent ad pricing, the ability to activate media through its data service provider, and improved performance insights.
Whoever takes over the portfolio will gain 12 million cardholders—a large but potentially risky volume opportunity
Automation and AI are enhancing email marketing with improved personalization and efficiency.
Instacart expands offsite retail media capabilities with YouTube partnership: The retailer’s first-party data will power shoppable ads for CPG brands
Sharing its development and testing playbook could help close AI’s security gaps as businesses rush to adopt genAI.
Netflix gets its first foothold in experiential retail: The streamer announced two “Netflix House” locations at malls in Dallas and Pennsylvania.
Retailers and governments disagree on the best way to fight retail theft: Walmart and others are pushing back against legislative efforts in California and New York.
Meta monetizes Messenger: Brands can now send messages to consumers who opt in, encroaching on SMS messaging platforms' value proposition.
Creator platform LTK looks to boost engagement: CEO says she has “zero doubt” that Instagram will shut down the new shopping functionality, LTK DM.
Fisker’s failures highlight the dwindling space in the US EV market for smaller names, especially those still manufacturing internationally.
In part two of this two-part podcast episode, we discuss some more predictions for 2024 that are too specific to be 100% certain about but could still come true, including: what happens next when measuring retail media, Starbuck's drone delivery pilot, and how the publisher/AI relationship will play out. Tune in to the discussion with our vice presidents of content Suzy Davidkhanian and Paul Verna and analyst Max Willens.
Easing UK inflation hurts budget grocers’ momentum: Asda and Aldi lost share in June as Tesco, Sainsbury’s, and upmarket players regain the edge
Best Buy goes all-in on AI computers: The retailer has exclusive rights to over 40% of Microsoft Copilot+ models and has trained thousands of workers on the technology.
Meta’s Threads API launch enables third-party app creation and access, contrasting X’s and Reddit’s restrictive API policies.
McDonald's pulls the plug on automated order-taking: A series of blunders reveals the AI drive-thru tech is still in its early days.