At long last, Paramount merges with Skydance Media: The megadeal brings new leadership and aims to revitalize the struggling media company.
The EU asks Amazon for information on its algorithms, ads: Meanwhile, in the US, the retail giant’s investment in Saks Fifth Avenue’s parent adds fuel to the FTC’s antitrust suit.
TikTok’s top brands pulled back spending after ban signing: Ad spend growth slowed in the month after the ban was signed, and major retailers like Target reduced spend.
Social media is crucial for B2B marketing success. However, B2B marketers’ ages may be affecting their campaigns’ effectiveness. Younger B2B marketers are leading the way in leveraging social media and data-driven strategies.
Gen Alphas’ anti-aging skincare regimen causes concerns: Brands and retailers are under pressure to disclose product risks as tweens copy their favorite beauty influencers.
Amazon is retiring Astro for Business operations and focusing on home-use robots instead. The shift echoes Amazon’s past adjustments when initial tech use cases didn’t meet expectations.
On today's tiny "Shark Tank"-style podcast episode, our contestants pitch their most interesting predictions for the rest of 2024 including some new flavors of bundling we can expect to see, how Apple's AI offering will impact the app ecosystem, and more. Tune in to the discussion with vice president of content Paul Verna and analyst Yory Wurmser.
Despicable Me 4 opens strong and Inside Out 2 maintains momentum: Meanwhile, Deadpool & Wolverine is set for a record-breaking debut.
MBC's Shahid leads MENA streaming market: The service is outpacing Netflix and Starz Play Arabia with 22% share and 4.8 million subscribers.
YouTube, Sling TV, Netflix, and LinkedIn diversify into gaming, illustrating strategic moves to capture audience attention and increase platform stickiness.
Electronic Arts’ advertising plans will set an industry standard: The game publisher is hiring for several ad tech roles as it looks to create a new revenue stream.
Burberry could lay off 400 workers as turnaround falls short: The brand’s efforts to become a top-tier luxury retailer stall amid lackluster collections and price hikes.
Interest rates continue to take their toll on banks’ balance sheets: With the year running out and rate cuts prospects dwindling, more banks are reporting losses on paper of more than half of their capital equity.
It’s part of a familiar playbook aimed at avoiding becoming one of those commercial real estate-related failures Jay Powell predicted earlier this year.
Over half (52%) of CEOs worldwide expect generative AI to achieve efficiency and cost savings next year, according to an April 2024 survey from IBM Institute for Business Value (IBV) conducted by Oxford Economics.
For marketers, ‘OK, boomer’ isn’t such a bad phrase after all. Baby boomers (ages 60 to 78) make up 20% of the US population yet control $76 trillion—52% of the country’s net wealth, per the Federal Reserve as reported by The Economist. Despite marketers fixating on Gen Z, boomers wield substantial spending power and have distinct behaviors worth noting.
While banks could benefit from eased restrictions, compliance is easier when there’s certainty about what the courts will do if guidance gets questioned.
This could be a boon for BNPL providers and digital wallets
But the settlement could face a similar fate to Visa and Mastercard’s rejected swipe fee settlement
Retail marketers should focus on brand marketing to combat consumers’ desire for value. That was the main theme from General Mills, Nike, Levi’s, and more brands’ recent earning calls. Oh, and if you can get Beyonce to name a song after your brand, even better.