Gen Zers are more than twice (42%) as likely than the average (20%) to buy holiday gifts directly through social media in 2024, according to May 2024 research from Basis Technologies and GWI.
In the short-term, SEO professionals shouldn’t stress about the Google antitrust results. This outcome is a big deal for Google but won’t change marketers’ day-to-day workflows. “No court can magically shift a market where Google controls 95% of search,” said Dr. Pete Meyers, principal innovation architect at Moz.e Microsoft and AT&T. There’s no clean way to split off text ads from core search,” he said.
Meta rolls out Threads cross-posting globally: Integration will undoubtedly boost content sharing but risks diluting platform identity.
BNPL providers have been flocking to travel to maintain payments momentum as the BNPL industry’s growth slows
Integrating the tech into crypto apps could make it easier to make payments, but winning consumers will still be a challenge
We could see more consolidation in the BNPL industry as weaker firms shut down in the wake of slowing growth
Canada’s two main railroads locked out over 9,000 employees: The labor stoppage could cause major supply chain disruptions at a critical moment for retailers.
YouTube Shopping broadens affiliate opportunities with expanded Shopify partnership: The move allows creators to partner with thousands of brands, which could give the platform’s commerce efforts a much needed boost as it tries to narrow the gap with TikTok.
Walmart partners with Burger King to beef up Walmart+ perks: While the retailer focuses on appealing to its core customer base, Amazon makes a move for holiday and grocery sales.
Inclusivity sets new standard at Olympics: Study reveals event’s ads outperformed on brand impact; the Paralympics is brands’ next chance at bat.
Streaming upfront gains dwarfed linear: Streaming saw a 35% jump in Upfront commitments as ad-supported tiers surge
Coupons play a bigger role in purchasing decisions as consumers become increasingly value-conscious. More than a quarter (26%) of US adults are using more coupons this year because of the state of the economy, according to July 2024 data by Prosper Insights & Analytics and the National Retail Federation. Here are five stats to better understand how and where consumers are seeking savings.
Peloton posted modest growth in FYQ4: That’s the first gain since the 2021 holiday quarter and a sign the company may be turning a corner as it shifts focus to its bottom line.
Employer healthcare costs will surge at the highest rate in 15 years: Pharma spending is the biggest driver. We examine cost-cutting strategies employers might implement.
Sesame rolls out weight loss program offering compounded GLP-1s: Sesame has a limited window of time to extract maximum revenue from the program as competitors race to meet demand for GLP-1s amid drug shortages.
LetsGetChecked set to acquire Truepill: Under one umbrella, the combined company can expand its services to its broader user base—making it a force to be reckoned with in the at-home diagnostic testing space.
ew leadership aims to address closer App Store scrutiny and developer challenges.
Big Tech wins a publisher compensation battle again: Google and California buried the hatchet in a controversial $250 million deal to fund local newsrooms.