US consumers belonged to a total of 17.9 loyalty program memberships in 2023, up from 14.8 in 2019, according to a June 2023 report from Bond.
Retail media networks deliver 183% higher engagement, but with tradeoffs: Viewability and strategic ad placement are key, says new DoubleVerify report.
In today’s episode, host Bill Fisher is joined by analysts Paul Briggs, Paola Florez-Marquez, and Minda Smiley to discuss the role that social media platforms are being asked to play in protecting children online. Is regulation, and subsequent heavy fines, about to force them to get more serious about this?
After boosting the D2C model over the last decade, digitally native vertical brands (DNVBs) face a slowing market, with sales growth declining every year through the end of our forecast period in 2028. That means acquiring customers and revenue can’t solely be done through online channels such as social media, as DNVBs have relied on in the past. Here are three ways DNVBs can continue the momentum of their digital buzz.
To be effective communicators, marketers must convey data in easy-to-digest ways. Whether they’re advocating for more resources, delivering a performance report, or influencing strategic decisions, marketers should integrate data at every step, presented in a cohesive way. Here are six steps to tell data stories effectively.
Key stat: By 2028, in-store retail media spend will reach over $1 billion but will make up less than 1% of total omnichannel retail media ad spending.
When Chase Media Network launched last month, it revealed the potential for more payments and financial service companies to get in on the commerce media game, leveraging consumer payments data to sell ads. One unexpected out-of-home implementation could be ATMs, said Stuart Mackinnon, COO of NCR Atleos, on our “Behind the Numbers: The Baking & Payments Show” podcast.
Soon-to-be retirees want a way to catch up and leave the workforce with more security, but it’s also intriguing to younger consumers.
Gen Z is Pinterest’s largest and fastest-growing demographic, according to the platform. To cater to its younger consumers, Pinterest is focusing on inclusivity, search, and AI-powered curation. Here are five key stats from a recent Pinterest report on Gen Z and what they mean for brands trying to reach Gen Z consumers across digital channels.
Amazon boosts warehouse investment in a push for faster delivery speeds: The retailer is back in logistics expansion mode as it strikes back against Walmart and Temu.
The initiative will utilize customer data for targeted advertising and innovative ad formats to attract sellers and non-endemic advertisers
The launch should help speed up Canada’s digital payments transformation, which has fallen behind other countries
Social media faces growing EU scrutiny over addictive design: Denmark’s prime minister penned an open letter calling for stringent updates to the Digital Services Act.
Eating one small rock per day grants health benefits: At least, that’s what Google’s AI Overviews told some users in a major gaffe for its search strategy.
Walmart is bringing more of its financial services in-house—but Capital One may not sweat the loss, either
Affordable healthcare is top-of-mind for adults over 50: Older consumers’ concerns about healthcare costs dovetail with their concerns about the future of Social Security and Medicare.
Express Scripts partners with independent pharmacies: We examine the possible motivations behind PBMs’ recent efforts to support smaller pharmacies.