In Q2 2024, worldwide clickthrough rates (CTRs) for search was 1.63%, more than double that of social (0.66%) and quadruple that of retail media (0.39%), according to a July 2024 report by Skai.
Major retailers like IKEA, Walmart, and ThredUp are launching peer-to-peer resale marketplaces, aiming to capture a slice of the booming secondhand market. This trend comes as US marketplace ecommerce sales are projected to surpass $500 billion next year, according to our forecast.
Compared with other traditional media channels, out-of-home (OOH) is resilient. US OOH ad spend will grow 5.2% this year, per our March 2024 forecast, significantly more than TV, radio, and print, which will mainly see declining figures over the next few years.
Google adds first-party data protections for advertisers: New products will help ensure user privacy isn’t infringed upon.
Advertisers embrace AI in content strategies: AI is becoming essential in advertising, with 57% of advertisers using it for investment decisions and nearly 70% open to AI-generated content.
It isn’t just Shein and Temu that exploit the de minimis loophole: The Biden administration’s crackdown on the trade provision could significantly reduce the number of parcels entering under the exemption.
The digital wallet’s rollout has been slow, but we expect strong uptake in 2025 thanks to its innovative features and bank integrations
This should help boost volume for both the booking platform and for the card-linked installment offering, given BNPL’s popularity in the travel category and an overall spike in popularity for card-linked BNPL
Both Mastercard and Visa are spending big on fraud protection as threats pile up
A recent study reveals this generational cohort cares less about accumulating and paying off debt than they do about saving.
Amazon, Flipkart violated India’s antitrust laws, regulators say: The two allegedly gave select sellers preferential treatment and used discounts to undercut smaller merchants.
Ahold Delhaize sees big retail media opportunities in its stores: There’s good reason for that outlook since we expect 87% of grocery sales to occur offline this year.
Nearly 1 in 4 grocery dollars will go to private labels by 2030: Store brands are gaining popularity as shoppers seek value and CPGs cut back on innovation.
More women than men skip out on medical care: Marketers should make more meaningful connections with female consumers, many of whom are the key healthcare decision-makers in their households.
Health insurers’ use of AI tools linked to soaring claim denials: The claim denials process has become maddening for patients and providers alike.
Most healthcare AI startups want to sell their solutions to health systems: But these tech companies struggle to demonstrate their value prop to potential healthcare provider buyers.
On today's podcast episode, we discuss whether Facebook actually has a young person problem, what will be the most popular kinds of interactive ads, if Amazon’s ‘Just Walk Out’ cashierless technology has found a new home, can a ‘Spotify for news’ like service work, where Americans are moving too in the country, and more. Tune into the discussion with analysts Evelyn Mitchell-Wolf and Max Willens, and vice president of Briefings Stephanie Taglianetti.
More bad news for Venu Sports: The proposed sports streaming service will go to court with Fubo in October, kicking a potential launch further down the road.
An EU court upholds decision that Google unfairly boosted its shopping services, likely influencing future cases under EU and UK competition laws.