Over 20% of U.S. digital buyers (21.7%) will make a purchase off a livestream in 2025, according to an October 2024 EMARKETER forecast.
What Omnicom-IPG’s tepid revenue outlook means: The two ad giants could upend agency dynamics, but tech firms are the industry’s real power brokers.
As retailers strive to improve in-store experiences and beef up loyalty programs, CVS is testing one stone for those two birds. As part of the recent revamp of its mobile app, CVS is letting loyalty program members use the retailer's app to access locked-up products in select stores.
Microsoft bets big on AI and cloud, but TikTok acquisition could reshape its ad strategy: Investors weigh future growth against spending risks and competition.
Meta wants 1 billion Meta AI users this year: The company is hoping its strong Q4 performance can propel it through a year rife with challenges.
Video's near-future trends are taking shape—as digital pay TV loses its momentum, livestreaming ecommerce is gaining traction.
This will leave a gap that its competitors can now fill, but they’ll first need to win over its customers.
Q4 household spending surged past expectations: Consumer spending rose 4.2%, marking the first time since late 2021 that growth has exceeded 3% for two consecutive quarters—a strong signal that the economy remains resilient.
Partnerships, non-card payments, and value-added services will help offset potential losses from the Capital One-Discover merger
Other airlines like Alaska Airlines have also pushed into the premium space as the cards can bring in higher volume and revenues
While meme coins don’t have a long-term future as a payment method, there is growing momentum for stablecoin crypto payments
Retail crime is out of control, UK retailers say: Their concerns are shared across the pond, as US businesses struggle to stem in-store and online theft.
Q4 revenues grew 2% YoY to $25.7 billion but fell short of expectations. Surging R&D costs threaten Musk’s ambitious 2025 production goals.
Reach meets returns in B2B: Our Industry KPI data shows Facebook offers cost-efficiency, while LinkedIn produces targeted impact.
Hy-Vee promotes head of retail media to be CMO: The fast-growing sector is providing a new path to corporate leadership.
Our take on RFK’s Senate hearing to date: His answers (or lack thereof) to pressing healthcare issues won’t do much to convince the American public he’s the right person to run the HHS.
Senators reintroduce Drug-price Transparency for Consumers Act: If passed, the Act could empower patients to make informed decisions about their healthcare amid a torrent of direct-to-consumer drug ads.
Caregivers in the US are overburdened: Healthcare and pharma companies have an opportunity to develop marketing strategies around providing them relief.