Netflix’s ad tier is less than two years old, but is growing due to its password-sharing crackdown and high demand for connected TV (CTV) advertising. One in 10 US Netflix users will opt for its ad-supported tier next year, and the company’s US ad revenues will surpass $1 billion, per our March 2024 forecast. Here are five charts demonstrating the progress Netflix has made —and the potential it still holds for advertisers.

“In 2022, retail media hit the first of many milestones when it became the fastest US ad channel to eclipse $30 billion in spending—nearly twice as quickly as it took social media,” our analyst Max Willens said on a recent Meet the Analyst webinar. “That was just the start.”

Last week, retail marketplaces Thrive Market and Faire joined the growing number of retail media.

Western companies lose confidence in China as consumer spending softens: Weaker-than-expected August retail sales are just the latest data point to push retailers to reevaluate their investments.

The gap is closing between AI customer service agents and humans, according to Salesforce CEO Marc Benioff: But customers have plenty of concerns—including their shrinking ability to access human assistance and the possibility of hallucinations.

With AI delays and sluggish preorders, the iPhone 16 launch is testing investor patience and could signal trouble ahead for the tech giant.

Sophisticated shoppers have long been the lifeblood of the affiliate marketing industry. But as affiliate marketing has grown more visible, many of those shoppers have gotten choosier about the kinds of deals they take, squeezing the margins of both advertisers and publishers.