Gen Alpha is “very savvy when it comes to brands,” said Dani Mariano, president of Razorfish. But the young generation has different attitudes toward technology and learning than their older counterparts. They’re open to learning from brands, especially when creators are involved. And they’re eager to interact with others, both on and offline. Here are five key stats from Razorfish’s recent report on Gen Alpha.
Private label sales are growing as consumers seek cheaper alternatives to national brands, but price isn’t the only reason.
Collision conference experts explore genAI: They emphasize operational efficiency, innovation, and the need for accuracy, quality control, and ethical considerations in AI implementation.
Here are five charts that size social network usage on a worldwide level by platform and by country and region.
Neobanks have forged ahead in giving young consumers a comprehensive view of their finances—and many Gen Zers are willing to switch banks for it.
The high cost of returns continues to weigh on retailers: Nordic department store Boozt took the extreme step of banning “serial returners.”
A card comparison widget could hurt affiliate marketing sites—and open the door to Google controlling the entire card acquisition journey.
Supply chain headaches mount for retailers: Disruptions in the Red Sea are driving up shipping rates and creating backups at key ports.
As digital makes up more remittance share, providers need to compete on costs and find new ways to bolster revenues.
Paramount streaming gets more expensive as Skydance merger evaporates: The company is raising prices as it looks to recoup $500 million in costs.
But it needs to accelerate adoption of Klarna Plus before it can commit more resources to those efforts.
A cyberattack on CDK Global disabled key systems for nearly 15,000 car dealerships, seriously disrupting operations. Ransomware can paralyze entire industries relying on single service providers.
Industry giants say the new requirements are “practically impossible” with today’s technology, and high costs will trickle down to consumers.
Patients aren’t sold on the safety of GLP-1s: It’s why most consumers prefer adopting healthy habits to taking medication for a health condition. We explore what this means for healthcare/pharma brands and marketers.
Kaiser Permanente-owned Risant Health to buy Cone Health: Here’s what the acquisition means for Risant’s value-based care ambitions in the not-for-profit provider space.
GenAI music platforms need to watch legal lines as music publishers continue their fight against misuse of copyrighted content.
CNN bets big on the presidential debate: The challenged news network is bucking tradition by selling ad space and allowing simultaneous broadcasts as it looks to recharge its brand.
Behavioral advertising could be on the federal chopping block: A draft of the American Privacy Rights Act drew criticism from ad groups for proposing harsh restrictions.