Yahoo shows the potential of Privacy Sandbox: The company was able to run successful prospecting campaigns in a win for Google’s post-cookie solution.
Alibaba sees ‘green shoots’ in China’s consumer spending patterns: The company reported modest domestic growth as its focus on CX paid off, while its international business is booming.
The US privacy landscape just got even more complicated: Vermont is the latest state to push a privacy bill that would further fracture state-level rules in the US.
But co-brand card adoption is still limited because consumers don’t understand co-brands' value proposition
But issuers shouldn’t stop preparations for the cap—regulators won’t back down anytime soon
Despite some signs of improvement, recent Fed data suggests a credit card recovery is still a ways off
As the company rehires Supercharger staff to meet its $500M network expansion goals and drive future EV adoption, we ask why they were fired in the first place.
LinkedIn is the social platform the most marketers worldwide (70%) are confident will deliver a positive ROI, per an August 2023 survey from Hootsuite.
Walmart is in cost-cutting mode: The retail giant cuts corporate jobs as it prepares for growth to slow.
Kraft Heinz weighs Oscar Mayer sale amid mounting criticism of processed foods: The company is on a multi-year path to make its products more nutritious in response to shifting consumer preferences.
Ogilvy launches influencer marketing offering for health brands: We explore the value that agencies can bring to healthcare and pharma brands looking to forge tie-ups with social health influencers.
Some hospitals refuse surgeries without upfront payments: We explore the broader implications this could have on health equity.
Pharma advertisers are pushing into CTV: They’re evolving with consumers’ ever-changing media consumption trends.
“Fragmentation creates a headache in determining meaningful performance. That puts a lot of weight in the trust of the attribution models across all of your CTV ad buys,” Erik Gray, director of product analytics at MNTN, said at our recent EMARKETER Summit. But with a growing market, with more streaming channels and viewers, comes more opportunity to reach the right audience. Here are three ways to boost the success of your CTV ad campaigns amid fragmentation.
Despite having 7 million paid subscribers, Meta is shuttering the Facebook-based work service to build better AI and mixed reality business solutions
96% of subscription leaders in VOD, software, apps, and games are forecasting growth. They’re prioritizing customer retention and AI investments.
Prime Video hosts first upfront show: Amazon unveils a star-studded lineup of new series, movies, and sports content to attract advertisers.
Microsoft finds the economics of Game Pass may not be working out: A number of high-profile studio closures send confusing signals about the titan’s direction.
Comcast launches StreamSaver: The low-cost bundle with Peacock, Netflix, and Apple TV+ is designed to attract cord-cutters. Bundling is the new cable.
What do Disney, YouTube, and NBCU have in common? They’re the top 3 companies by TV usage, per Nielsen, thanks to their vast array of content.