Kohl’s wants to become a destination for home goods: The retailer is expanding its home assortment by 40%. But the category isn’t without its challenges.
The biggest gap between AI's potential and reality in marketing rests in finished products.
The impact of third-party cookie deprecation goes beyond changes to ad targeting and tracking. As the industry moves away from these identifiers, new challenges and trends have cropped up: IP addresses may be more difficult to access, retail media as an addressable channel is growing, and there’s greater focus on frequent media mix modeling (MMM) adjustments.
Rare Beauty mulls a sale amid soaring revenues: The company’s focus on delivering quality products at affordable prices is turning it into a beauty juggernaut.
South By Southwest was last week, and AI and VR were all the buzz. Gen Alpha is growing up with these technologies, which means the next generation of consumers will not just be used to AI and VR—they’ll expect to see it. Here are three takeaways from our analyst regarding tech trends at the event.
Microsoft makes a massive de facto AI acquisition through hiring: Inflection’s leaders will run Microsoft’s AI unit as the sector’s power becomes increasingly concentrated.
On today's podcast episode, we're at Shoptalk 2024 discussing the main takeaways, the best side conversations and booths, and the discussed trends we don't see coming to fruition. Join our analyst Sara Lebow as she hosts chief content officer Zia Daniell Wigder and analyst Jasmine Enberg, who were both at this year's conference.
Shoppers pull back spending on high-end goods: Rising borrowing costs, persistent inflation, and the return of travel and experiences have taken the wind out of luxury’s sails both in the US and Asia.
Fubo wants consumers on its side against its looming sports streaming rival: While its points about fractured streaming are true, consumers likely won’t budge.
OpenAI training ‘materially better’ GPT-5 for mid-year release: Chip shortages and a shift in priorities have likely delayed the model’s release. Its ROI might fall short of expectations.
Worldwide retail ecommerce sales will make up a fifth (20.1%) of total retail sales this year, totaling $6.334 trillion, per our forecast.
BeReal faces a critical juncture with stagnant growth and funding woes: A strategic pivot or acquisition looms as it seeks to remain viable.
Meta revamps Advantage+ with creative optimizations to boost ad engagement: The company is leaning into two trends: Video consumption and performance marketing dollars.
Last week, Apple made news for testing an AI-powered ad product similar to Google’s Performance Max. Apple has been successfully investing in advertising for the past few years. But Google has a multibillion dollar advertising advantage. Even with AI advertising improvements, Apple is nowhere near Google’s ad dominance.
Nordstrom may go private: The move could enable Nordstrom to reimagine its business outside the glare of the public markets.
YouTube requires AI content disclosure to combat misinformation: It’s a crucial move in the genAI era, affecting everything from brand safety to election integrity.
Temu pursues international growth as US regulatory challenges pile up: The retailer wants to generate 70% of its revenues from non-US markets this year.
AI-driven personalization is one of the top trends US digital retailers believe will impact their business this year. It’s tied with an increased focus on omnichannel tools like SMS, according to December 2023 data from Bolt.
The fight for grocery dollars is heating up. Retailers that offer shoppers the right assortment of products at the lowest prices are likely to win. In order to keep dollar and discount stores from stealing share, other retailers need to borrow their pricing and merchandising strategies to connect with cash-strapped consumers.
Unilever plans to cut 7,500 jobs and separate its ice cream unit: Its embrace of a less-is-more approach to drive growth echoes similar efforts by Oatly and Hasbro.